SEO Checklist for Haiku Deck

June 14th, 2013 by

SEO Checklist

Once you’ve created your amazing Haiku Deck, use this handy SEO checklist to maximize the content value of your work and make your deck as discoverable as possible.

1. Optimize Your Title

Think of your title like a headline: Concise, compelling, and keyword-rich.

Tip: You can choose your deck’s title when you create a new deck, or  when you publish or update it.

2. Create a Title Slide

To maximize flexibility and discoverability for your deck, be sure to create a cover slide that includes your deck’s title and sets context. Depending on the purpose of your deck, you might also want to include your name (or the speaker’s name, if you’re doing a recap), the event name and date, a hashtag, and so on. Here are a couple of examples.

SEO Checklist for Haiku Deck: Sample title slide

Sample title slide for a talk recap

SEO Checklist for Haiku Deck: Sample title slide

Sample title slide for a “list” content piece

3. Incorporate Keywords into Slide Text

Think of each slide as a unique content asset, using keywords strategically to extend your content value. Remember that you can link to or pin individual slides. (See some examples on our Quotes and Education Quotes Pinterest boards.)

SEO Checklist for Haiku Deck: Creating keyword-rich slides

Sample slide reinforcing high-value keywords

4. Include a Closing Slide

Even though each Haiku Deck you publish includes your contact info, it’s a good idea to include a wrap-up slide to direct readers to more information or highlight ways to connect with you, like this one:

SEO Checklist for Haiku Deck

Sample “Learn more” slide

5. Add Public Notes

Haiku Deck’s Public Notes feature is the ideal way to add richness, content value, and more keywords to your work without cluttering up your slides. You can include supporting detail, additional information, and even links. Everything you need to know: Turn Presentations into Content Assets with Public Notes.

Tip: Be sure to include links to drive traffic back to your blog or website. To add a link, use the full http:// format.

SEO Checklist for Haiku Deck: Adding Public Notes

Sample Haiku Deck slide with accompanying public notes

6. Set Privacy to Public and Publish to the Web

If you’ve been keeping your deck private or restricted while you work on it, don’t forget to change the privacy setting to public when you publish your deck to make it fully searchable. More here: Adjusting Your Deck’s Privacy Settings and Publishing and Sharing.

SEO Checklist: Set Privacy to Public

Setting privacy on Haiku Deck for iPad

Publish settings on the Haiku Deck Web App

Publish settings on the Haiku Deck Web App

7. Add a Deck Description

For the cherry on top, add a description to your deck from the website. This is effectively your meta description, and it’s the default text that will appear when your deck is shared to social sites like Facebook or LinkedIn.

Sample deck description

Sample deck description.

To edit your deck description from the Web App:

Click the SHARE button for your deck in the top right corner from Edit Mode. If you’ve never published, you can enter a description right from the first Share menu; otherwise, click the EDIT SETTINGS button in the bottom right and fill out a deck description in the window that pops up.

To view the deck we’ve been showcasing here in its full form, check out Haiku Deck Guru Lois Zachary’s 8 Tips for Effective Communication.

8. Embed Your Deck in Your Website or Blog

Once you’ve created the ultimate Haiku Deck, don’t forget to amp up its SEO value by embedding it in your blog or website. It’s easy! For an example, take a look at how Haiku Deck Guru Nick Armstrong embedded his WTF Marketing Manifesto in his blog.

More Tips?

If you have more tips for extending the content value of your Haiku Decks, we’d love to hear them! Please let us know in the comments.

  • http://www.WTFMarketing.com/ Nick Armstrong

    Catherine,

    This is a great list! :-) I have folks commenting a lot that they found me through one of my presentations I’ve made with HaikuDeck.

    • mamatweeta

      Hai-5 for that, Nick! So great to hear.