Once you’ve created your amazing Haiku Deck, use this handy SEO checklist to maximize the content value of your work and make your deck as discoverable as possible.
1. Optimize Your Title
Think of your title like a headline: Concise, compelling, and keyword-rich.
Tip: You can choose your deck’s title when you create a new deck, or when you publish or update it.
2. Create a Title Slide
To maximize flexibility and discoverability for your deck, be sure to create a cover slide that includes your deck’s title and sets context. Depending on the purpose of your deck, you might also want to include your name (or the speaker’s name, if you’re doing a recap), the event name and date, a hashtag, and so on. Here are a couple of examples.
3. Incorporate Keywords into Slide Text
Think of each slide as a unique content asset, using keywords strategically to extend your content value. Remember that you can link to or pin individual slides. (See some examples on our Quotes and Education Quotes Pinterest boards.)
4. Include a Closing Slide
Even though each Haiku Deck you publish includes your contact info, it’s a good idea to include a wrap-up slide to direct readers to more information or highlight ways to connect with you, like this one:
5. Add Public Notes
Haiku Deck’s Public Notes feature is the ideal way to add richness, content value, and more keywords to your work without cluttering up your slides. You can include supporting detail, additional information, and even links. Everything you need to know: Turn Presentations into Content Assets with Public Notes.
Tip: Be sure to include links to drive traffic back to your blog or website. To add a link, use the full http:// format.
6. Set Privacy to Public and Publish to the Web
If you’ve been keeping your deck private or restricted while you work on it, don’t forget to change the privacy setting to public when you publish your deck to make it fully searchable. More here: Adjusting Your Deck’s Privacy Settings and Publishing and Sharing.
7. Add a Deck Description
For the cherry on top, add a description to your deck from the website. This is effectively your meta description, and it’s the default text that will appear when your deck is shared to social sites like Facebook or LinkedIn.
To edit your deck description from the Web App:
Click the SHARE button for your deck in the top right corner from Edit Mode. If you’ve never published, you can enter a description right from the first Share menu; otherwise, click the EDIT SETTINGS button in the bottom right and fill out a deck description in the window that pops up.
8. Embed Your Deck in Your Website or Blog
Once you’ve created the ultimate Haiku Deck, don’t forget to amp up its SEO value by embedding it in your blog or website. It’s easy! For an example, take a look at how Haiku Deck Guru Nick Armstrong embedded his WTF Marketing Manifesto in his blog.
If you have more tips for extending the content value of your Haiku Decks, we’d love to hear them! Please let us know in the comments.