Tagreal estate

2013 Decks of the Year Finalists: Best Business Case Study


As the year draws to a close, we want to acknowledge and showcase the many amazing, inspiring decks that have been created by our community in 2013. We’ve selected ten categories, and each day beginning December 16th, we’ll reveal the five finalists in two of those categories.

Best Business Case Study

The second category showcases outstanding business case study examples — from entrepreneurial pitches to digital portfolios and inspiring content marketing.

1. Cat’s Print Shop, by Cat Barrett

Artist Cat Barrett illustrates her offerings, from wedding silhouette prints to pet silhouette cufflinks, in a lovely Haiku Deck catalog. Her artfully composed photographs, paired with the striking Tabletop theme, work together to showcase her artwork and packaging.

Click to view Cat’s unique digital portfolio (and order a silhouette if you feel inspired), and cast your vote for her work by sharing it with the hashtag #hdbestof2013!

Cat’s Print Shop – Created with Haiku Deck, presentation software that inspires

2. The No BS Guide to PR for Startups, by Matthew Krayton

According to Matthew Krayton of Publitics, “PR is the art & science of making people pay attention,” and he combines humor and practical tips in this catchy content marketing piece. Bonus points to Matthew for using Public Notes to add detail and context to his deck and for choosing the Foundry theme–one we don’t see nearly often enough–to create such a unique look.

Click to find out how to avoid “shiny object syndrome,” and cast your vote for the No BS Guide by sharing it with the hashtag #hdbestof2013!

The no BS Guide To PR For Startups – Created with Haiku Deck, presentation software that inspires

3. Why Coldwell Banker and the James Team? by John James

Colorado realtor and Haiku Deck Guru John James made last year’s Decks of the Year roundup with his winning listing presentation. This year he’s back with a sleek, stat-packed pitch for how the Coldwell Banker practice he runs with his wife spans global to local and offers award-winning service. We particularly love his use of stat charts and how he mixes Creative Commons photos and branded images with his own photographs for a personal touch.

Click to see how John and Di put your home in the best light, and cast your vote for the James Team by sharing it with the hashtag #hdbestof2013!

Why Coldwell Banker and The James Team? – Created with Haiku Deck, presentation software that inspires

 4. Bella Minds, by Shala Burroughs

Whether you’re rallying support for a cause or trying to close a big deal, every pitch benefits from bold vision, striking visuals, and a clear call to action. This case for making tech training available to women in rural areas is a standout example — and it helped Jenn Shaw and the Bella Minds team make their pilot program fundraising goal. (Bonus points for using lists so effectively, without cluttering up the beautiful slides.)

Click to see a 10-slide vision for bridging the digital divide, and cast your vote for Bella Minds by sharing it with the hashtag #hdbestof2013!

Bella Minds – Created with Haiku Deck, presentation software that inspires

5. Walk Score for Real Estate Professionals, by Josh Herst

Anyone who’s watched Simon Sinek’s legendary TED talk knows how important it is to start with the why when explaining your product or service. Josh Herst, CEO of Walk Score, does just that in this to-the-point Haiku Deck designed to promote his service with real estate professionals. You can’t help but be inspired to walk or bike to your favorite neighborhood spots!

Click to view how much larger a mortgage a family can afford with one less car, and cast your vote for Walkability by sharing it with the hashtag #hdbestof2013!

Walk Score For Real Estate Professionals – Created with Haiku Deck, presentation software that inspires

Cast Your Vote!

Don’t forget to help select the winner and bring more visibility to these outstanding business case studies by adding a comment below, sharing your favorite with the #hdbestof2013 hashtag, or dropping us a line at We’ll select one winner from each category to receive a special Haiku Deck prize (and, of course, creative bragging rights)!

Tips for Business Case Studies

Have an entrepreneurial idea, or a business to promote? Here are a few helpful resources.

Real Estate Marketing Inspiration – The Ultimate Resource List

Haiku Deck for Real Estate

Here’s a trend: Across the country, innovative, tech-savvy  agents and brokers are turning to Haiku Deck for real estate marketing inspiration. The mobile-first approach, focus on beautiful imagery, and speed with which standout presentations can be created seem to be an ideal fit with on-the-go, time-crunched real estate pros.

Real Estate Pros Talk Haiku Deck – Created with Haiku Deck, presentation software that inspires

We’ve seen creative real estate pros using Haiku Deck to land listings, market properties, demonstrate how they’re different, and build thought leadership (and business) — this resource list will help you work Haiku Deck into your own tech toolkit.

Step 1: Get Haiku Deck

  • Haiku Deck for iPad and iPad mini: You can download the free app here.
  • Other platforms: Click GET HAIKU DECK in the top right corner of this page. Add your email and the platform you’d like to request, and you’ll be among the first to try our Web App.

Step 2: Create a Haiku Deck Account

You can sign in with email, Facebook, or Twitter. Be sure to make a note of how you sign in, because you’ll need to sign in to the website the same way.

Step 3: Get to Know Haiku Deck

Here’s a quick video intro to Haiku Deck:

Meet Haiku Deck from Haiku Deck on Vimeo.


  • For inspiration, tap GALLERY to browse some popular and featured decks
  • Tap the + sign at the bottom to create a new deck
  • Try using the built-in keyword image search and using your own images (you can take them with the iPad camera, select from your camera roll, or import from Instagram, Dropbox, and other sources)
  • Try choosing a new theme to change the look of your deck
  • Try creating a pie chart or bar graph
  • Create a deck to introduce yourself
  • Create a list of favorite places or things to do in your neighborhood
  • Create a deck to capture your philosophy about real estate
  • Create a deck to present data about your market

Step 4: Explore More Features and Get Inspired 

Tutorials and Beginning Resources

Real Estate Marketing Inspiration: The Haiku Deck Way

Click to view the full Haiku Deck with Notes

Photos and Visuals

Just type a few words, find a matching (free) Creative Commons licensed photo, and apply stylish formatting with a couple of taps. The app pulls in photo attribution automatically, which is a huge time saver. You can also create a beautiful chart or graph or import your own blog photos from Instagram, Flickr, Facebook, and other services.

Real Estate Marketing Inspiration: Sample Haiku Deck bar chart

Sample Haiku Deck bar chart

Resources for Real Estate Pros

Training and Templates

12 Ways to Transform Your Real Estate Marketing with Haiku Deck

Click to view the full Haiku Deck with Notes

Power Resources

Step 5: Join our Community and Build your Network

If you have more questions about Haiku Deck or need additional materials, we’re always here to help! Just leave us a note in the comments.

Presentation Boot Camp Recap

I just wrapped up a series of three webinars, Presentation Boot Camp for Power Agents, with our friends at TruliaPro. I have attended plenty of webinars and given many talks to audiences of all sizes, but presenting a webinar was an entirely new experience.

What was hardest to get used to was…the silence! I wasn’t nervous about talking to 1,000+ people, but I realized how much I depend on visual and audio cues to develop a connection with my audience, to read how things are going, and adjust. It was as disconcerting as the first time I rehearsed my Ignite talk with the slides timed to auto-advance every 15 seconds. But, just like the Ignite talk or any new presentation experience, practicing was the key. By the third session, the host and I had developed a comfortable back-and-forth dialogue to keep things moving, even though we’ve never actually met in person! (Hai-5, Jovan!)

Session 1: Three Keys to Presentations that Wow

Presentation Rehab & Workshop – Created with Haiku Deck, presentation software that inspires

In the first session, Three Keys to Presentations that Wow, we covered some presentation best practices that are central to Haiku Deck, but that can be applied no matter what presentation tool you’re using: in a nutshell, keep things simple, beautiful, and fun. We also touched on the #1 mistake that most presenters make (and which I’ve certainly made myself in the past), which is treating your slides like content-rich documents instead of visual aids to illustrate and enrich your message. Using the Haiku Deck Notes feature is a great way to avoid this pitfall.

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Haiku Deck for Real Estate Pros

We’ve been following all the creative ways people have been using Haiku Deck for real estate. This week we’re super excited and incredibly honored to be presenting “Rethinking the Pitch” at Real Estate Connect in New York. It’s been really fun to tune into this super innovative, tech-savvy, enthusiastic community!

In the meantime, here are a few of our favorite examples of Haiku Deck for real estate.

Marketing a Listing

Here’s a DIY Haiku Deck apartment listing from Jeffrey Blake in Hobbs, NM.

Executive Apartment – Created with Haiku Deck, presentation software that inspires;
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How a Colorado Realtor Used Haiku Deck to Land a $1.4M Listing

In an industry as detail-oriented and spreadsheet-heavy as real estate, it might seem there’s no avoiding PowerPoint. But John James, a broker out of Steamboat Springs, has broken the mold by using Haiku Deck to present to potential clients. John’s novel approach wowed his audience, landing him a $1.4 million listing. The story, covered by Chris Smith on InmanNext, has gotten big-time buzz, and we’ve seen realtors around the globe taking note. We reached out to John to hear firsthand how he made the switch to win the pitch.

Q&A with John James

Haiku Deck: Why did you decide to try Haiku Deck for your business?

John: I was trying to do a comparative market analysis provided by my MLS site. I was getting annoyed at how much work it was and how clunky it looked. Also, the presentation didn’t feel like mine. Finally, I said “Screw it!” and pulled up Haiku Deck on my iPad. I had only briefly toyed around with it up to that point. It took me minutes to put together on Haiku Deck what I had tried to do for hours on Powerpoint.

I also have to thank Chris Smith of InmanNext and Robert Scoble of RackSpace, who both had great things to say about the app and influenced my decision to download. {See Robert Scoble’s video review of Haiku Deck here.}

Haiku Deck: And how did it turn out?

John: My biggest takeaway on Haiku Deck is how its visual impact transformed my presentation. The key for me was having a limited amount of words per slide, which helped me focus my presentation. The images the app pulled up, along with my own photos, made dry market statistics come to life. It ended up being exactly the way I wanted it to be.

Here’s the Haiku Deck John created:

Base Area Market Analysis – Created with Haiku Deck, presentation software that inspires

And here’s what his clients had to say about it:

“The information you presented was so much easier to understand than any of the others. That’s why we went with you.”

John, high-five on your Haiku Deck coup! This also leaves us wondering…what other kinds of pitches are ripe for transformation with Haiku Deck? We’d love to hear your ideas (and your success stories) in the comments!

Haiku Deck for Real Estate: More Inspiration

See more great real estate case studies and presentation resources on our blog. And our Real Estate Case Studies Pinterest board collects dozens of great uses of Haiku Deck by real estate pros.

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