Artificial Intelligence, Presentation Brilliance

April 3rd, 2015 by

A Closer Look at the Artificial Intelligence Behind Haiku Deck Zuru

You may have heard that Haiku Deck Zuru is the world’s first presentation creation tool powered by artificial intelligence. It is so unique and powerful that we have submitted a patent for the transformation of structured content into a presentation.

Haiku Deck Zuru from Haiku Deck on Vimeo.

So…what exactly does that mean?

Here’s a step-by-step walk-through of Zuru with our co-founder and CTO Kevin, who shows that artificial intelligence isn’t just a buzzword. In fact, Haiku Deck Zuru uses a number of different kinds of artificial intelligence (as well as massive amounts of proprietary data) in thoughtful ways to transform presentations from boring to brilliant.

Step 1: Parsing and Data Structuring

Types of artificial intelligence used: natural language processing

The presentation transformation process begins with an uploaded PowerPoint or Keynote file, or with an outline created in Evernote. (Our goal is to be able to input more file types soon.)

First, Haiku Deck Zuru’s parsing engine extracts the text, converting it from a binary file into structured data that can be analyzed (and, ultimately, transformed).

Zuru looks for and extracts any custom images, analyzing where the images are placed on each slide and assessing importance by calculating how much of the slide area each image takes up. If an important custom image is identified, Zuru centers and aligns it to make it fit well with the visual style of Haiku Deck.

At this stage, Zuru also uses natural language processing to strip words down to their most meaningful roots, remove duplicates, standardize text, and identify meaningful compound words (for example, “Space Needle” instead of “space” and “needle”). This processing stage is critical for identifying appropriate images later on.

Artificial intelligence for presentations: Haiku Deck Zuru

Next, Zuru looks at how the text is laid out, noting patterns such as list items, titles and subtitles, headers and sub headers, and so on. It analyzes the size and placement of text to intelligently identify footer text, and to zero in on which text is important and which is not.

Zuru also analyzes the text to evaluate at a high level how well it follows presentation best practices, and to identify presentations that will require more manual intervention. For example, are there too many bullets, or too many words in general?

Step 2: Keyword Analysis

Types of artificial intelligence used: machine learning

This is where the artificial intelligence behind Zuru gets really interesting, as Zuru uses the (anonymous) data it has gathered from the millions of presentations created by Haiku Deck users to suggest a beautiful, relevant image for each slide.

Using this giant data set (which had to be crunched for 36 hours using a linear regression model), Zuru looks at how frequently each possible keyword on a slide appears in presentations, vs. how frequently it has been used as an image search term and actually selected as an image result.

For example:

  • “Love” appears very frequently in presentations, but it’s not frequently used as the image search term. So when Zuru sees “love” on a slide, it is less likely to select that word for the image search.
  • “Dog” appears frequently, and is frequently chosen. So when Zuru sees “dog” on a slide, it is more likely to select that word for the image search.
  • “Space Needle” does not appear frequently, but is frequently chosen. So when Zuru sees “Space Needle” on a slide, it is very likely to select that phrase for the image search (and, if you remember from step 1, it’s smart enough to look for the iconic structure instead of pictures of stars or sewing).

Zuru also takes into consideration where a given keyword appears in the slide (for example, a word appearing in the header is likely more important than a word appearing in the 5th bullet), how frequently it appears on the slide, and how frequently a given word has appeared in other slides. All these calculations help determine the best term or terms to use for an image search.

Step 3: Image Selection

Next, Zuru does an image search for the most highly ranked keywords, returning hundreds of extremely high-quality, Creative Commons licensed images in a matter of milliseconds. Kevin has carefully designed this step to be able to handle massive amounts of image searches very quickly, in parallel, so that it feels instantaneous to the user.

Because of all the natural language process and normalization we’ve done already (see step 1), as well as our robust proprietary data set (see step 2), more than 90% of image search terms appear in our list of the 70,000 most popular image search terms, which allows Zuru to suggest standout images incredibly quickly and accurately.


The Data Behind Haiku Deck Zuru – Created with Haiku Deck, presentation software that inspires

Images that have been hand-curated by our team, or that have been selected frequently by Haiku Deck users, rise to the top — and, of course, Zuru will continue to get smarter with every new presentation created.

Step 4: Image Optimization

Types of artificial intelligence used: computer vision, K-means clustering

Once Zuru has identified the perfect image for a slide background, it converts the image into a Lab color space, a format closely mapped to the way that humans perceive light. Zuru uses a process called K-means clustering to analyze the color palette, removing the grayscales and zeroing in on the colors that appear most frequently in the image. Zuru pulls out the most prominent colors in the image and performs brightness analysis on them, comparing them against hundreds of professionally designed color palettes to select the ideal colors for the slide foreground and background.

Next, Zuru performs brightness analysis to determine the best placement of the text (top, middle, or bottom), and whether a text screen is needed for optimal readability and contrast.

Artificial intelligence for presentations: Haiku Deck Zuru

Finally, Zuru adjusts the zoom and placement of the image so that the slide background is perfectly centered.

Step 5: Finishing Touches

At this stage, Zuru analyzes the presentation content to determine the high-level category (for example, real estate, marketing, education) and select an appropriate font from our full library of themes.

Kevin’s goal with Zuru is to use data and artificial intelligence to get presentations 90% of the way there in a matter of minutes, and to make it very easy for the presentation creator to review and fine-tune the results.

In this final stage, Zuru will point out areas where trimming down text could improve the presentation, and also identify slides where it needs more input to select the correct keyword or image. The user can either make edits right in Zuru, or export back to .pptx format to edit directly in PowerPoint (which we didn’t even think was possible until very recently).

Sound complicated? Well, it is — which is one of the many reasons we love Kevin and his team. The good news is that although Zuru is complex behind the scenes, it’s incredibly important to all of us that the user experience is simple.

Want to give Zuru a try? Send us a PowerPoint or an outline at gallery@haikudeck.com. We’ll run it through Zuru and send it back to you to see what you think.

And if you’re already convinced (as I am), you can become a charter member and be one of the very first to try it.

 

 

 

 

A Note from From Our Co-Founder

March 5th, 2015 by

What We’ve Been Working On, and How You Can Be Part of It

It has always been our vision to help you create presentations that are 10 times better, in 1/10th the time.

Whether you joined us this week or you’ve been with us since we launched, you’ve been an important part of making that vision real, and I truly hope that we’ve given you something of value in return. I hope we’ve helped you knock socks off, get props, wow audiences, and feel creative. I love hearing that we’re helping people communicate more visually, and having more fun doing it.

Today, I’m personally asking for your support as we begin a new chapter in our startup story.

We just announced the upcoming launch of Haiku Deck Zuru. This is an incredibly powerful new tool that Kevin and team have been hard at work on for years. I’d love for you to be one of the first people to see Zuru, become a charter member, and help spread the word:

Haiku Deck Zuru is a huge part of fulfilling our 10x faster, 10x better vision. You’ll be able to upload a rough presentation from PowerPoint or Keynote, or an outline from Evernote, and we’ll use artificial intelligence to turn it into a beautiful, visual Haiku Deck, instantly. You’ll be able to edit the result in Haiku Deck, or you can export it and edit it right in PowerPoint. Nobody else is doing that — and I have to be honest, even we didn’t think it was possible until very recently. But that’s exactly the kind of challenge we love.

Haiku Deck Zuru will be our first subscription offering — and as a special thank you, we’re offering six months free to all who become charter members during the limited time pre-sale.

Yes, the Haiku Deck you know and love will remain free. We wouldn’t want it any other way. But as you can imagine, there comes a time in every startup’s journey when growing a business becomes a priority along with growing an amazing community. If you believe in what we’re doing, please help our vision become reality by joining us as a charter member, sharing the video, and getting the word out.

If you have questions or feedback, just drop me a line, and I’ll get back to you as soon as I can.

With gratitude,

Adam

Co-founder and CEO, Haiku Deck

Introducing Haiku Deck Zuru

March 5th, 2015 by

Haiku Deck Blazes Ahead with Powerful New Features; Announces Instant Presentation Creator Powered by Artificial Intelligence

Breakthrough Offerings Make Beautiful, Visual Presentations Possible in Minutes


Haiku Deck Blazes Ahead – Created with Haiku Deck, presentation software that inspires

Seattle, WA — March 5, 2015 — Haiku Deck today announced a range of robust new features designed to significantly increase formatting flexibility while drastically reducing presentation creation time.

Since its launch in 2012, Haiku Deck has built a passionate global following of highly engaged presentation creators, and the latest features in its core offering address its community’s most frequent requests.

  • New remix feature allows users to tap into the power of the community and jumpstart deck creation and collaboration by copying, modifying, and remixing decks flagged as shareable by their authors.

Zuru: New Haiku Deck presentation template gallery

New presentation template gallery

  • More than 2 dozen new, professionally designed slide layouts allow users to include a paragraph or quote, showcase their logo, and pair text and images in a variety of creative, flexible formats.

  • Custom color matcher allows users to precisely match slide backgrounds to their brand or business colors, or to complement image hues with colorful sidebars.

  • Expanded theme collection makes the full set of 20 premium fonts, in either white or black text, free for all users across platforms.

Haiku Deck is also making its groundbreaking new technology, Haiku Deck Zuru, available for presale. Haiku Deck Zuru further builds on the power of the creative community, using artificial intelligence and machine learning to radically streamline presentation creation.

Haiku Deck Zuru: Instant Presentation Creator

Introducing Haiku Deck Zuru

Beginning in late spring 2015, Haiku Deck Zuru users will be able to import an outline or existing presentation from PowerPoint, Keynote, or Evernote to instantly create a beautiful, visual Haiku Deck that’s perfectly optimized for any platform.

Haiku Deck Zuru technology intelligently analyzes presentation content and applies best practices to identify keywords, recommend images and fonts, and optimize slide layouts, quickly transforming rough presentations or notes into stunning visual presentations.

“When I think about the millions of people around the world who are spending 6, 8, 10 hours on every one of their PowerPoints — to be able to reduce that from 10 hours to 10 minutes is a big deal,” said Kevin Leneway, co-founder and CTO of Haiku Deck. “We can save people so much time. And we can prevent so many really awful presentations.”

“We can save people so much time. And we can prevent so many really awful presentations.” Kevin Leneway, Co-founder and CTO

Haiku Deck Zuru is made possible by the massive trove of data collected over the past 3 years, as Haiku Deck’s highly engaged global community has performed millions and millions of image searches to create more than 3 million presentations.


The Data Behind Haiku Deck Zuru – Created with Haiku Deck, presentation software that inspires

By analyzing the frequency of image search terms and the images selected over time, Haiku Deck Zuru can intelligently predict the most important concept to be illustrated on each slide, suggest high-quality images, and accurately place text and layout for optimal readability. Haiku Deck Zuru users can easily make edits and refinements in the Haiku Deck iPad App or Web App, which will remain free, or save their presentation as an editable .pptx file.

“Our goal at Haiku Deck has always been to make it 10 times easier for professionals to create decks that are 10 times more effective, in 1/10th the time,” said Adam Tratt, co-founder and CEO of Haiku Deck. “With these new developments and the technology behind Haiku Deck Zuru, we are really delivering on the vision.”

“Our goal at Haiku Deck has always been to make it 10 times easier for professionals to create decks that are 10 times more effective, in 1/10th the time.” Adam Tratt, Co-founder and CEO

Learn more about Haiku Deck Zuru, or try Haiku Deck, at haikudeck.com.

About Haiku Deck

Haiku Deck makes it simple and fun to create flawlessly beautiful presentations. Headquartered in Seattle’s Fremont neighborhood, Haiku Deck is a privately held company with the backing of prominent investors, including Trilogy Partnership, Madrona Venture Group, Founder’s Co-op, and Techstars. The Seattle-based startup was founded by Adam Tratt and Kevin Leneway. Haiku Deck has been embraced by creative communicators from a wide range of disciplines worldwide; for examples of how people are using Haiku Deck to pitch ideas, teach lessons, tell stories, and ignite movements, visit the Haiku Deck Featured and Popular Galleries, Blog, Facebook page, Twitter feed, and Pinterest boards. For additional information and company images, visit www.haikudeck.com/newsroom.

Introducing the Haiku Deck Presentation Template Gallery

February 19th, 2015 by

New Presentation Template Gallery

With its integrated Creative Commons image search, one-touch formatting, and streamlined layout options, Haiku Deck already saves you ridiculous amounts of time. The brand-new presentation template gallery jump-starts your creative process even more — now it’s easy to save a template to your account and edit it, instead of starting from scratch.

Browse the Presentation Template Collection

Hey! There’s something new on the Gallery page.

Click the Presentation Templates tab to view templates

Click the Presentation Templates tab to view templates

It’s a snap to put one of these killer templates to work for you! Simply hover over a deck and click COPY. The deck will be saved to your My Decks page, where you can easily open it for editing to make it your own.

Click COPY to save to your My Decks Gallery

Click COPY to save to your My Decks Gallery

Working With Templates

Editing

For each template, we’ve blocked out suggested slides to give your Haiku Deck structure, but we’ve also made it really easy to add, copy, delete, or rearrange your slides. We’ve also made sure that changing the layouts and formatting your slides will remain simple.

And if you’re more of a visual learner, we’ve created a helpful video that teaches you how to arrange your text, change the font and text color, and more, here.

Selecting a Theme

We’ve selected a theme to match the mood of that specific deck, but you can choose any theme you’d like to use. Learn more about selecting themes here.

If you’d like to see a preview, and samples, of all 20 themes, check out A Field Guide to Haiku Deck’s Free Themes.

Using Images

You are free to use the images that we’ve selected, but of course you can also search for other free Creative Commons images or import your own images.

If the deck uses a logo slide, you’ll want to add your own logo to the cover slide, and use your own brand colors. You can learn more about these two features here.

Finishing Touches

Once you’ve finished editing and the deck, you’re probably going to want to share your deck. We recommend doing this straight from Edit Mode so that you can put these finishing touches to your deck:

  • Retitle the deck to reflect your changes.
  • These decks will be PUBLIC by default. If you do not wish for your deck to be public, make sure you update your privacy settings.
  • Update the deck’s description. You can do this by clicking on the Settings gear at the top right corner in the editor (in the web app), or by tapping the Share button (on the iPad app).
  • Select a category for your deck.
  • Choose whether or not you would like others to be able to copy your deck, just like you did with the template. Learn more about that here.

Presentation Template Examples

We’ve created and collected all kinds of useful presentation templates to give you a head start on inspiration and creation. Whether you’re sharing an idea, creating a press release, collecting or adding a visual resume to your LinkedIn profile, we’ve got you covered.

Here are a few of our favorite templates — and, of course, you can browse all of our presentation templates here.

Startup Pitch Template

This simple, elegant template, created by Jeremy Caplan and packed with great advice, has been one of the most enduringly popular Haiku Decks of all time.

Startup Pitch Template

Click to view the full Haiku Deck with notes

To learn how to craft the perfect pitch, check out How To Promote Your Business or Service.

Idea Sharing Template

Use this template as a visual model to share your ideas and stories.


Idea Sharing Presentation Template – Created with Haiku Deck, presentation software that inspires

Find more tips on creating and promoting your thought leadership content in, How To Build Thought Leadership.

Twitter Chat Publicity Template

Spread the word about your chat in a visual format that grabs attention. We also have templates to help you promote an event, a webinar, or an EdCamp.


Twitter Chat Publicity Template – Created with Haiku Deck, presentation software that inspires

Check out more ways Haiku Deck can make your chats stand out in How To Host a Twitter Chat with Style.

Share Your Story

Did you try out one of these templates? We’d love to see what you create! Share your creations with us by tweeting us at @haikudeck, or by dropping us a line at gallery@haikudeck.com.

Submit Your Templates

Have an awesome template that you’d like to see in our Presentation Templates Gallery, like this Case Study Template by Irene Yam? We’d love to hear from you! Leave us a comment below, or drop us a line at gallery@haikudeck.com.

More Inspiration – Related Posts

Beyond Presentation Templates – How To Make It Yours

Corporate Templates: The Good, the Bad, and the Ugly

10 Must-Have Marketing Presentation Templates

First-Rate Presentation Formats

February 16th, 2015 by

Presentation Inspiration #5: First-Rate Presentation Formats

Using most presentation apps can be like planning a wedding or an international getaway: all the choices can easily become overwhelming and gobble up your time. That’s why we give you just enough options to make your slides look great — effortlessly and quickly.

Here are some quick pointers on presentation formats — and a fun two-minute challenge:

Presentation Inspiration #5 – Created with Haiku Deck, presentation software that inspires

Hint: Select the green Layouts button on the left, then try different layouts on for size. You’ll get different options depending on which slide type you choose (for example, header and sub-header, or text block).

Set Your Story Free

We’d love to see what you create! You can share a link in the comments, tweet your deck with the hashtag #hdinspired, or drop us a line at gallery@haikudeck.com! To see decks inspired by this series, check out our #hdinspired Pinterest board here.

More in the Presentation Inspiration Series

Presentation Inspiration #1: The Power of Visual Communication

Presentation Inspiration #2: Simplifying Communication

Presentation Inspiration #3: Presenting Data

Presentation Inspiration #4: Beyond Presentation Templates – How To Make It Yours

 

Beyond Presentation Templates – How To Make It Yours

February 12th, 2015 by

Presentation Inspiration #4: Make It Yours

Your presentations are part of your personal brand — and you’re not boring, right?

Here’s how to make your presentation yours by using your own images and playing with themes, which are basically stylish packages of fonts, color palettes, and image filters — like presentation templates, only better.


Presentation Inspiration #4 – Created with Haiku Deck, presentation software that inspires

Hint: Under the blue Image icon on the left, choose MY PICTURES (web) or IMPORT (iPad). Then, select the images you’d like to use, or connect to your favorite sites and services (like Facebook, Twitter, Instagram, Google Drive, etc.). For themes, look for the tab in the top center, and find one that suits your personality or mood.

Set Your Story Free

We’d love to see what you create! You can share a link in the comments, tweet your deck with the hashtag #hdinspired, or drop us a line at gallery@haikudeck.com! To see decks inspired by this series, check out our #hdinspired Pinterest board here.

More in the Presentation Inspiration Series

Presentation Inspiration #1: The Power of Visual Communication

Presentation Inspiration #2: Simplifying Communication

Presentation Inspiration #3: Presenting Data

Presentation Inspiration #5: First-Rate Presentation Formats

Presenting Data

February 12th, 2015 by

Presentation Inspiration 3: Dealing with Data

You might remember from last time that packing slides full of text is a no-go. Guess what? This applies to data, too. Thankfully, Haiku Deck makes showing the story behind your numbers way easier than those pesky word problems in math class.

Here are some quick pointers for presenting data effectively, plus a fun two-minute challenge:


Presentation Inspiration #3 – Created with Haiku Deck, presentation software that inspires

Hints: Head to the photography image icon on the left to choose a background for your slide, and then select the chart tab. Pick which chart you’d like to use, give your chart a title (or, even better, an attention-grabbing headline), and simply enter your data points. (That’s right — no spreadsheets or funky business!)

Set Your Story Free

We’d love to see what you create! You can share a link in the comments, tweet your deck with the hashtag #hdinspired, or drop us a line at gallery@haikudeck.com! To see decks inspired by this series, check out our #hdinspired Pinterest board here.

More in the Presentation Inspiration Series

Presentation Inspiration #1: The Power of Visual Communication

Presentation Inspiration #2: Simplifying Communication

Presentation Inspiration #4: Beyond Presentation Templates – How To Make It Yours

Presentation Inspiration #5: First-Rate Presentation Formats

Simplifying Communication

February 12th, 2015 by

Presentation Inspiration 2: One Idea Per Slide

Ever suffered through a presentation packed with tiny text, read aloud word by word? Experts agree: content narrowed down to one idea per slide is way better for an audience’s comprehension (and sanity). While this can be a challenging exercise for some, Haiku Deck makes it easy.

Here are some quick pointers on simplifying communication — and a fun two-minute challenge:


Presentation Inspiration #2 – Created with Haiku Deck, presentation software that inspires

Set Your Story Free

We’d love to see what you create! You can share a link in the comments, tweet your deck with the hashtag #hdinspired, or drop us a line at gallery@haikudeck.com! To see decks inspired by this series, check out our #hdinspired Pinterest board here.

More in the Presentation Inspiration Series

Presentation Inspiration #1: The Power of Visual Communication

Presentation Inspiration #3: Presenting Data

Presentation Inspiration #4: Beyond Presentation Templates – How To Make It Yours

Presentation Inspiration #5: First-Rate Presentation Formats

The Power of Visual Communication

February 12th, 2015 by

Presentation Inspiration 1: Make it Visual

Fun Fact: Visuals are mentally processed 60,000 times faster than text. That’s one reason why Haiku Decks are so visual —  so your content is easily understood and remembered. Here are a few quick pointers for effective visual communication, and a fun two-minute challenge for you to try.


Presentation Inspiration #1 – Created with Haiku Deck, presentation software that inspires

Hints: Start a new deck with the [+] or New Deck button. Head to the photograph icon on the left, and enter a word or phrase in the search box. Select any image to set it as your slide background, then use [+] in the bottom right to make your next slide. You can also import your own images, or select a solid-colored background.

Extra Credit: To learn more about the power of visual communication, check out Ten Reasons Visual Communication Can’t Be Ignored.

Set Your Story Free

We’d love to see what you create! You can share links in the comments below, tweet your deck with the hashtag #hdinspired, or drop us a line at gallery@haikudeck.com. To see decks inspired by this series, check out our #hdinspired Pinterest board here.

More in the Presentation Inspiration Series

Presentation Inspiration #2: Simplifying Communication

Presentation Inspiration #3: Presenting Data

Presentation Inspiration #4: Beyond Presentation Templates – How To Make It Yours

Presentation Inspiration #5: First-Rate Presentation Formats

How To Promote Your Business or Service

January 13th, 2015 by

Haiku Deck Rock Star Series: Crafting the Perfect Pitch

More than two years ago, soon after we launched, this ingeniously simple and informative Haiku Deck caught my attention. “Startup Pitch Template” was created by Jeremy Caplan, Director of Education for the Tow-Knight Center for Entrepreneurial Journalism and an accomplished journalist himself.

How To Promote Your Business: Startup Pitch Template by Jeremy Caplan

Startup Pitch Template, by Jeremy Caplan

Startup Pitch Template has proven to be one of the most enduringly popular Haiku Decks of all time, continuing to draw significant organic traffic, thousands of views, and dozens of social shares each month, more than 2 years after its creation.

When you consider that in the context of Haiku Deck’s origin — a radical pivot, inspired by the pain of putting together a pitch deck for a completely different business idea  – it’s pretty clear that people are looking for a better way to pitch their business ideas.

Our co-founder and CEO Adam shared this backstory, and his best tips for a killer pitch, in this entertaining Haiku Deck:


Secrets Of A Killer Pitch #sicpitch #sic2013 – Created with Haiku Deck, presentation software that inspires

If your agenda is to promote or pitch, Haiku Deck is your secret weapon — especially with recent release of new features like logo slides and custom color backgrounds.

“If your agenda is to promote or pitch, Haiku Deck is your secret weapon.”

When I relaunched my consulting business recently, I didn’t have time to create a website or even business cards, but I definitely had time to make a Haiku Deck! It was a fun, flexible way to experiment with messaging and imagery. (Compare that to the expense of creating videos, which can be expensive and nearly impossible to update.)

How to Promote Your Business: Sample Haiku Deck portfolio

Sample Haiku Deck portfolio

Rock Star Tips for Promoting Your Business

How to Promote Your Business: Sample logo slide

Sample logo slide

  • Use a paragraph slide to share a mini-manifesto highlighting what you believe and why, or to summarize your offering. Danielle Oteri does this beautifully in her Haiku Deck created to promote the Feast On Innovation (which sounds AMAZING, by the way).
How To Promote Your Business: Sample paragraph slide

Sample paragraph slide

How To Promote Your Business: Sample solid color slide

Sample solid-color slide

Your Turn

We’d love to see your killer pitches and promotional Haiku Decks! Please share links in the comments, or tweet them with the hashtag #hdgallery.

More in the Rock Star Series

How To Build Thought Leadership

How To Make Your Company Values Visible

How To Give a Killer Presentation