AuthorEmmett McCann

Creative Ways Coaches Use Haiku Deck Presentations

While conference rooms, classrooms, and auditoriums might have been the original setting for slide decks, those are in no way the limits of their utility. Coaches especially have found a myriad of ways to use slide decks — from “About Me” pages, to instruction manuals, to blog title graphics. These uses of slide decks save time, provide personal connection with potential clients, and create consistent branding. Let’s take a look at some of the creative uses coaches have found for Haiku Deck!

About Me Pages

Cena Block has a very personal connection to her coaching niche. After becoming a mom, she realized how hard it was to run a business within a family-centered life. Furthermore, she discovered other moms struggling with similar issues. She switched to coaching, sharing what she wishes she had known when she was starting her business. Through her coaching practice, she helps moms learn how to balance a startup and a family without burning out on either.

To introduce people to her practice, Cena has an amazing slide deck that runs through her full story from a steady, career-focused life, through becoming a mom, starting her own business, and eventually becoming a coach. Her deck beautifully combines personal imagery with a narrative structure that gives her audience something to deeply relate to. She finishes off the deck with a small promotion of her practice, after highlighting how her experience and the lessons she learned could help her audience.

Coaching Program For Mompreneurs – Created with Haiku Deck, presentation software that inspires;

Intro to a Concept

Cassandra O’Neill has written multiple books on the idea of Collective Leadership. This entails going above and beyond teamwork and learning to work as a system. By shifting leadership from something you do for people to something you do with people, collective leadership allows everyone to contribute to their fullest ability.

Cassandra has an incredible deck to explain the idea of Collective Leadership that she points to from multiple pages of her website. Similar to the “About Me” deck, this deck introduces an idea and finishes off with contact info and links to follow for more information. It smoothly introduces the core principles of Collective Leadership and gives the audience a clear idea of what they could learn from Cassandra.

Collective Leadership Slides Leadership Alchemy – Created with Haiku Deck, presentation software that inspires;

How-to Guides

Elise Enriquez has an exemplary deck for how-tos. Her presentation,  “Ideas Into Action” leads its audience through the days just after a large conference, teaching them how to synthesize the wealth of information learned from attending. The deck itself has a great balance of information and visuals, but the key piece of this deck are her slide notes. Each slide is accompanied by 100-150 words of notes that guide the reader through the step outlined on the slide.

By using a slide deck format, Elise gets the best of both worlds; it is detailed enough to provide all of the information you need in the notes, but simple enough on the slides to make it very easy to review. The slides are concise, the slide notes are detailed, and overall, it gives the reader a choice between a quick overview with just the slides, or an in-depth read through the notes.

Turn your ideas into ACTION – Created with Haiku Deck, presentation software that inspires;
Slide notes aren’t displayed on embedded decks. To read all the slide notes for the example deck above, click here.

Blog Post Title Graphics

One of the most interesting uses for Haiku Deck comes from Coach Cheryl Leitschuh, who uses Haiku Deck as a blog graphics generator. Cheryl has taken advantage of the easy to read, at-a-glance design of Haiku Deck to create powerful title graphics for blogs and newsletters. Many people (including myself) have struggled with blogging tools trying to create nice visuals. Cheryl can do the entire visual creation side with Haiku Deck and just pass those on to her blogging software.

Blog Posts – Created with Haiku Deck, presentation software that inspires;

Background Information

Cena Block is back again with another innovative use of slide decks. If you have taken a personality test (or BuzzFeed-style quiz) online, you’ll know that at the end,you get an indigestible wall of text detailing your personalized results. Cena realized that this format, while personalized, didn’t feel very personal. For her TSSI (Time and Space Style Inventory) Personality Style Assessment, she used a Haiku Deck complete with imagery that clearly illustrates the insights and strategies for managing your space and time.

In addition to feeling more personal, the Haiku Deck with slide notes adds the in-depth/quick-overview option just like Elise’s “Ideas Into Action” deck above. To read all the slide notes for the example deck below, click here.

Nothing Out Organizing Personality Style – Created with Haiku Deck, presentation software that inspires;


A webinar is a great tool for coaches looking to expand their practice. Webinars let you reach more people, faster, and build relationships with each of them just as you would in a workshop or conference. We have a lot more info about webinars in these posts.

Jared Ganem’s powerful webinar “Double Your Bookings” makes use of recorded audio over his slides to give him an even more personal connection to his audience. In addition, his beautiful imagery and professional formatting lend him an immediate air of authority, pulling his audience even closer.

Double Your Bookings V1 – Created with Haiku Deck, presentation software that inspires;

Audio doesn’t play on embedded decks. To hear all the audio for the example deck above, click here.



Slide decks can be for much more than just presentations. Thanks for checking out these decks! If you use Haiku Deck in a creative way for your coaching business, will you tell us your story? Drop us an email at For more information about coaching and Haiku Deck, check out

Brand and Leadership Coaching with Justin Foster

Justin Foster is an Austin-based coach that specializes in brand and leadership development as well as transition coaching. He is a co-founder of Root + River, a branding firm that believes that brand comes from the heart. In addition, Justin is a sought-after speaker — talking about leadership in branding, building culture, and spreading influence through understanding your personal mission. A heavy Haiku Deck user and Pro subscriber, Justin shared his thoughts on branding, presentations, the Socratic method, and public speaking.


Can you tell me a bit more about Root + River?

I am the co-founder of Root + River with my business partner Emily Soccorsy. We are driven by this belief that great brands are like spiritual experiences. There’s a feeling, a haptic, a limbic response when you have a great brand experience. We organize their brand around their beliefs, their mission, and their purpose for being because nobody really cares about your business model. However, they do care about why you’re in business. So the work is strictly brand strategy coaching, we don’t do any marketing execution, but we do have partners that do that. Our job, our role as we see it with entrepreneurs, CEOs, heads of marketing is to raise your brand intelligence. The more you know about brand and branding, the more you are going to be able to thrive, compete, and grow in the world — both as an individual and as an organization.


Where do you generally use Haiku Deck in your work and why did you choose Haiku Deck?

I use Haiku Deck in 90-100% of my keynote presentations and at least 80% of my workshops. When I speak, I do either a keynote, a two-hour workshop, or a half-day workshop. It’s all on the same topic, it’s just the more you do, the deeper you get, the more involved it is.

I was the CMO and co-founder of a startup called SlideKlowd which was a presentation app that allowed the audience to interact with the speaker live. I did a complete study into all the various presentation tools, and, as a speaker, I found myself consistently going back to Haiku Deck. My use of Haiku Deck was very influenced by a man named Gavin McMahon, he has a website called Make a Powerful Point. He is an engineer that is a communications specialist who was an officer in the British military and is a dear friend of mine. He taught this method of “hook, meat, pay off.” Haiku Deck was the very best at setting up the hook, meat, payoff sequence. In addition, there’s this approach that’s been around the last 10 years or so, of large images, big font, not a lot of words. Haiku Deck really gave me the discipline to do that but was easy to use.


A lot of people struggle with the “one point per slide” format with barely any information on screen. You seem to not only perform well in this format but almost to gravitate towards it. Why do you think that is?

I am a big believer in the idea of the Socratic method. The speaker doesn’t have answers, he has questions. The audience has the answers. When I use Haiku Deck in a keynote, in particular, I’m setting up a point, so each slide is to reinforce a point visually and with language. It’s not actually to explain anything, there’s no information in the sense that we would call information. It’s a starting point for a conversation. For example, one of my slides has a picture of Quanah Parker, who was the last chief of the Comanche Nation. I use him as an example, the caption is “a new kind of leader.” I am using an example from the 1870’s to point out that new kinds of leaders emerge, and it kicks off a sort of self-examination of what kind of leader you are. Haiku Deck is excellent for doing that.

I think from an overall evolution of speaking, and this is still very much kind of a murky world, the opposite of the Socratic method is the “sage from the stage,” the subject matter expert who has a PowerPoint with tons of slides with lots of data and charts and bullet points and nobody cares.

That’s the thing: that kind of presentation is endured, not appreciated. Even if you’re dealing with super analytical, left-brain engineer types, you still want to have their souls stirred. And nobody’s soul is stirred by bullet points. Not that all bullet points are bad, I use them on occasion. But as a teaching method, which is ultimately what the speakers are to do, is to inspire new learning, it’s a dead methodology. The “sage from the stage” is a dying methodology as opposed to the Socratic method. That’s my view from doing this a lot.


What advice do you have for others creating and giving presentations?

I have three points here. First, get your key points lined out. So think of it as jazz. It’s not classical or rock, it jazz, and in jazz, you have these key concepts, and the rest of it is freeform. Everybody starts with an outline, but I suggest you start with just the key concepts. The key points you want to make or the key things you want to transfer. Know what your key points are.

The visuals are art. They’re not to explain, they’re not placeholders, this is why I have a deep loathing for cheesy stock imagery. One of the worst things I see in presentations is laziness when it comes to the art of the visuals. Find strong visuals for the key points.

The third piece is: Don’t over-practice. When you over-practice, you end up with a script. If you use Haiku Deck properly and you build it around your key points and strong imagery, even if you just take a glance at a screen, or you have a confidence monitor, you should be able to speak without notes. And if you can get up there and speak without a podium, without notes, without looking at your slides, it puts you in the top 1-5% of speakers. Most people typically speak from a podium, use notes, and read their slides. If you can avoid those, then you’ve built the essence of being an effective, contemporary, sought-after speaker.


You talk about speaking off the cuff and from the heart. Do you feel like that ties back to the roots of good branding that you teach with Root + River?

Absolutely. Imagine a box of 4 sides that are the things you don’t want to do with your brand and therefore things that you don’t want to do with your speaking or writing or anything else.

No Pretense. No Primal Dominance. Don’t Posture. Don’t Pitch.

Those are true in every interaction. If you’re having a conversation, writing a blog post, giving a speech – make sure you don’t trigger those 4 P’s. That will help you position your brand, and yourself at a much more heartfelt level. Because ultimately, when you do branding the way we do it, you organize around truth and love, and truth and love have no peer. If you tell the truth and you generate love and you give love, you’re unstoppable.

TRUST THE BACON – Created with Haiku Deck, presentation software that inspires;

Thank you so much for sharing your thoughts Justin! To learn more about Justin and Root + River, visit

To get more info on Haiku Deck and coaching, check out

Creating a coaching webinar with Haiku Deck

In the last post, we explored how webinars can be the key to expanding your coaching practice online. Haiku Deck makes it easy to turn an idea, product or previously conducted talk into a webinar. It can seem like a large endeavor, but preparing a webinar is almost identical to preparing almost any other type of presentation. In some cases, it can even be easier! Let’s take a look at how to turn an idea, service or previous talk into a new deck and how to share it!


  1. Draft out how you would explain the idea to a client in person.
  2. Think about how you would pitch the new process or strategy to them and try to anticipate some of their questions.
  3. Break down the idea into a few key points and answers to questions.
  4. Put one point in each slide and find evocative imagery for the backgrounds using our image search tool. You should back up each point with a  supporting detail or two.
  5. Once you have this body of you presentation done, add a few slides of introduction to who you are and what you are going to talk about.  
  6. Finally, sign off with a thank you, some contact info, and, if you want, a question/answer section.

Check out our webinar template for more advice on structure and formatting . Copy it into your account and use it to contrust your first webinar!

Webinar Template – Created with Haiku Deck, presentation software that inspires;


Pitching a service or class on the web is very similar to pitching it in person or pitching an idea to a client. Start with your focus, breaking down the product or class into key points. This is the main body of your webinar. Just as for an idea webinar, build out short introduction and closing sections. However, for a successful sales webinar, find a small lesson or valuable part of the product and give it away for free. Whether that’s a slide where you talk about a specific lesson they will learn in your class, or a free download of a planning worksheet or short e-book, giving your audience a sample will draw them in much faster.

Check out this template deck by Lauren Edwards to learn a bit more about creating a sales webinar.

21 point outline – Created with Haiku Deck, presentation software that inspires;

Previously Conducted Talk:

If you already have a deck set up from a previous talk, you can just use that! A webinar is really just a seminar on the web, there isn’t that much you should do differently. If you have a PowerPoint, you can plug it into Zuru which will help you quickly transform it into a polished, professional presentation. You can also use any previously created Haiku Deck and just follow the recording/sharing instructions down below.

Using the Webinar

Once you have a deck set up, it is time to record your voiceover. Using the audio recording tool (microphone icon in the left sidebar), record the voiceover for each slide. This audio will be linked to your slides so that no matter how you share, your clients will have access to what you are saying.

Finally, export or share the deck. If you want to lead the webinar with a webinar software that allows for live Q/A and paid sign in, export your deck to your computer and upload it to the software of your choice. You can also easily export your presentation as a video with your audio narration and slides for sharing on YouTube or your personal site, or you can share the deck on Haiku Deck. Sharing on Haiku Deck lets your presentation be interactive—clients can click between slides and your audio narration will follow them in whatever order they choose.



No matter what process you use to create your webinar, or how you choose to share it, we hope that Haiku Deck makes it straightforward and simple. If you have any questions about webinars with Haiku Deck or any pointers of your own, please don’t hesitate to drop me a message at To get more info on Haiku Deck and coaching, check out

Why webinars are the key to growing your coaching practice online

Forbes names technology and the rise of remote coaching as the #1 trend in coaching over the next 15 years. Recorded webinars and podcasts are just two technologies that expand your reach past your local community.

Skype and phone-coaching give coaches easy access to a larger client base and more location freedom. But those are just the online equivalent of one-on-one conversations. What if the large speaking engagements that many coaches perform on a regular basis were online too? Webinars let you reach more people, faster, and build relationships with each of them just as you would in a workshop or conference.

Why webinars work for coaches

Webinars are made for presentations and seminar-like work. You might have a fairly standard presentation that you offer on a regular basis that you would like to offer to more people. Or have an idea for a great workshop but don’t have a solid, large client to host it with. Webinars are a great place to utilize these ideas and materials. Their visual components help to build trust, keep your audience focused and interested, and help you create a closer emotional connection with your clients. A webinar is a great tool for coaches looking to expand their practice. Let’s take a closer look at the benefits of a webinar and how to maximize trust, focus, interest, and emotional connection.

Instill Trust

According to the International Coaching Federation, the main obstacle in coaching as identified by coaches is the influx of untrained individuals who call themselves coaches. As such, a client’s trust in a coach is key to the coaches success. A professional slide deck can validate your process and ideas in a way that the disembodied voice of a podcast can’t, immediately building your client’s confidence in your program. While podcasts and email lists may reach more people, only about 2.5% of the audience will end up being a client. In contrast, a well planned webinar can yield significantly higher conversion rates. One example is Jenna Soard of whose first ever webinar boasted a 16% conversion rate.

Jared Ganem has a powerful introduction to his webinar “Double your bookings” that makes use of beautiful images paired with professional layouts and design. Right off the bat, this deck helps to show potential clients that Jared has the skills and expertise to coach them.

Tip: Try balancing a consistent look to your slides with varied formatting — easy to do with Haiku Deck Themes.

Maintain Focus

Especially in corporate settings, building client buy-in is an essential of coaching. Without the supervision of an in-person seminar, webinars and podcasts must find ways to catch and hold the attention of the audience. Forgo the dense PowerPoints of corporations for a streamlined, one-idea-per-slide approach that focuses listeners on the most important points. Research shows that in doing this, your audience will stay engaged longer and retain the information better.

Jane Hewitt has a captivating deck on changing your mindset that includes interesting but not overly complicated visuals. Balancing simplicity and intrigue, her images give the audience something to explore with their eyes and connect with her talking points.

Tip: Use images that relate to the the underlying points and abstract ideas of your slide to drive your audience to make those connections.

Stimulate Interest

Interesting and engaging visuals take centerstage in webinars, drawing in your audience and directing them through your ideas. In addition to improving retention, interesting visuals make your webinar fun and helps you to move up past that 15% average conversion rate!

Cassandra O’Neill does a great job of this in her Collective Leadership deck, tying together symbolic language with visuals such as a slide about your “flourishing future” that is backed by a picture of a flower blooming in the spring.

If you can find images that also connect to your wording, audiences will enjoy the clever connections.

Build an Emotional Connection

The internet is often seen as a very impersonal place and webinars/podcasts can feel the same way. However, with captivating images, you can build an emotional bond with your audience. A wisely chosen picture can drive home the emotional importance of your talking points. This improves retention but also develops the connection you have with your clients.

Cena Block’s story on how she got into the coaching business is simple, but emotional, and she pairs it well with imagery (both from online and from her own pictures) that evokes the “I’ve been there, I get that” feeling in her audience.

Tip: Since in a webinar, you aren’t there to make the physical connection with your audience, use images of people (and sometimes your own pictures) to help them connect more to your topics.

Putting it All Together

The visual aspect of webinars helps to build trust, keep your audience focused and interested, and help you create a closer emotional connection with your clients. A webinar is a great tool for coaches looking to expand their practice. To stay notified as we go into more detail about making awesome webinars with Haiku Deck, drop us a message at or visit our coaching page at

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