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How a Colorado Realtor Used Haiku Deck to Land a $1.4M Listing

In an industry as detail-oriented and spreadsheet-heavy as real estate, it might seem there’s no avoiding PowerPoint. But John James, a broker out of Steamboat Springs, has broken the mold by using Haiku Deck to present to potential clients. John’s novel approach wowed his audience, landing him a $1.4 million listing. The story, covered by Chris Smith on InmanNext, has gotten big-time buzz, and we’ve seen realtors around the globe taking note. We reached out to John to hear firsthand how he made the switch to win the pitch.

Q&A with John James

Haiku Deck: Why did you decide to try Haiku Deck for your business?

John: I was trying to do a comparative market analysis provided by my MLS site. I was getting annoyed at how much work it was and how clunky it looked. Also, the presentation didn’t feel like mine. Finally, I said “Screw it!” and pulled up Haiku Deck on my iPad. I had only briefly toyed around with it up to that point. It took me minutes to put together on Haiku Deck what I had tried to do for hours on Powerpoint.

I also have to thank Chris Smith of InmanNext and Robert Scoble of RackSpace, who both had great things to say about the app and influenced my decision to download. {See Robert Scoble’s video review of Haiku Deck here.}

Haiku Deck: And how did it turn out?

John: My biggest takeaway on Haiku Deck is how its visual impact transformed my presentation. The key for me was having a limited amount of words per slide, which helped me focus my presentation. The images the app pulled up, along with my own photos, made dry market statistics come to life. It ended up being exactly the way I wanted it to be.

Here’s the Haiku Deck John created:


Base Area Market Analysis – Created with Haiku Deck, presentation software that inspires

And here’s what his clients had to say about it:

“The information you presented was so much easier to understand than any of the others. That’s why we went with you.”

John, high-five on your Haiku Deck coup! This also leaves us wondering…what other kinds of pitches are ripe for transformation with Haiku Deck? We’d love to hear your ideas (and your success stories) in the comments!

Haiku Deck for Real Estate: More Inspiration

See more great real estate case studies and presentation resources on our blog. And our Real Estate Case Studies Pinterest board collects dozens of great uses of Haiku Deck by real estate pros.

Case Study: How KeseyPollock Revved Up Their Kickstarter Campaign with Haiku Deck

Every day at HDHQ we love checking out the daily report, which showcases the decks that have been published in the past 24 hours. It’s like a dynamic visual poem of the hundreds of stories being created with Haiku Deck each day. We look for decks to showcase in our Gallery and power users to become Haiku Deck gurus. It’s how we keep our finger on the creative pulse and get new ideas for making Haiku Deck better and more useful.

Every once in a while, one of us notices a Haiku Deck that’s so mind-blowingly awesome we get the team to drop everything and huddle around a desk to check it out. This was one of those.


KeseyPollock: Women In Art Photo Project – Created with Haiku Deck, presentation software that inspires;
The creative use of visuals really make this Haiku Deck a work of art in and of itself, but we were really intrigued by how these young artists used Haiku Deck to drive support for their Kickstarter campaign (now in its final hours–be sure to check it out!). We got in touch with Steph and Erin of KeseyPollock, who shared their story.

Haiku Deck: How did you end up using Haiku Deck?

KeseyPollock: We heard about it from our friend Debbie’s GoldieBlox Kickstarter campaign! As women artists seeking funds in a city that is currently celebrating lots of women artists (many of them already dead!), we wanted to communicate our role in that lineage. We wanted to celebrate the beautiful women of this city, the amazing artists and the potential for a vibrant city of arts, highlighting how important it is to support contemporary art if we want it to continue to exist. Haiku Deck allowed us to do this in a quick, visual, easy-to understand way. We really didn’t have the time or equipment to do a video. But we wanted a platform that was easy and fast to click through, where the pictures conveyed a narrative message.

Haiku Deck: How did you go about making and circulating your Haiku Deck?

KeseyPollock: Nothing fancy. We simply made signs, asked lots of women in Seattle to hold them and participate in what we called a photo-poem, and took photos with our phones. To circulate it, we just sent it to all of our friends!

Haiku Deck: And how has the response been?

KeseyPollock: The response has been great. It really helped us bridge the gap between all the celebration of women artists and what we are trying to do right now.

 

 

 

Haiku Deck at Startup Weekend Lincoln

A few weeks ago, we noticed on Twitter that one of the teams at Startup Weekend Lincoln was using Haiku Deck to make their pitch.

We have roots in Startup Weekend ourselves, so this made us feel borderline giddy. We tracked down Meghan Rihanek of Paper Doll, who filled in the back story.

Q&A with Meghan Rihanek

Haiku Deck: How did you end up using Haiku Deck for your Startup Weekend pitch?

Meghan: It was about 4 or 5 hours before we were supposed to present, and I was in charge of the visuals. Our idea was around fashion, and I was trying to figure out how to make our pitch visually appealing with PowerPoint. I really had nothing, and we were running out of time. One of the coaches, John Fulwider, came over and said we should check out Haiku Deck. As luck would have it, my laptop wasn’t working but my iPad was. I downloaded the app right away.

Haiku Deck: And then?

Meghan: We had really been struggling to find an opening image that was right. Our central idea is to help women take charge of their closets, so I typed in “Paper Doll conquer your closet,” and the absolute perfect image came up almost right away. I couldn’t believe it. The rest just flowed. We even found an image of Megan Hunt, an Omaha designer we were partnering with–incredible. An hour later, we were done.

http://www.haikudeck.com/p/OUReHaTEju/title

Haiku Deck: How did Haiku Deck change the process of putting your pitch together?

Meghan: It really helped us focus in on what’s important. The text limitation encouraged us to control our message–on certain slides, it became really clear that we just had too many words. It was such an essential tool for our team.

Haiku Deck: And how was your Startup Weekend experience overall?

Meghan: It was exhausting–a ton of work–but so much fun! It was my first one, but I’ll be back.

Startup Weekend: More Inspiration

If you’re participating in an upcoming Startup Weekend, take a spin through our Presentation Pointers and Business Case Studies Pinterest boards. And if you have any questions at all about how to use Haiku Deck, we’re here to help: drop us a line any time!

A Tribute to Steve Jobs

It’s sad to reflect on the fact that one of our icons has been gone for a full year. But this gem of a Haiku Deck, created by one of our fans, made us smile. Just six powerful quotes, beautifully paired with images:

http://www.haikudeck.com/p/D8u02n9x9A/steve-jobs

We draw inspiration from his legacy every day as we attempt to make our own ding in the universe.

Share your favorite Steve Jobs quote in the comments, and we’ll work them into a Haiku Deck tribute.

 

 

 

Telling the Full Story

One thing I particularly love about Haiku Deck is how I can tell a complete story by combining my personal photos with Creative Commons-licensed images. A couple weeks ago we took a family road trip to Ironman Canada, and I made this Haiku Deck to document our adventure.


Created with Haiku Deck, presentation software that’s simple, beautiful and fun.

For most of it I used my own iPhone snaps, but there were a few things I wanted to include that I just didn’t end up with great pictures of (bad lighting, dead battery, missed the moment, etc.) With a few quick keyword searches right from the app, I could round out my own photo set with top-notch images of the swim start, the famous Penticton Peach, and even (unbelievably) the exact burger and beer we enjoyed at our post-race fuel stop, Burger 55 (highly recommended, by the way).

Katie Boehret commented on this, too, in her review of Haiku Deck for the Wall Street Journal:

When I used Haiku Deck to make a deck of my trip to Charlottesville, the app’s smart suggestions of photos that might go with keywords in my slides were entertaining to look at and I used several photos from Creative Commons to supplement images I didn’t have. For example, one night we wandered the University of Virginia campus, but I didn’t take any photos that came out well in the dark. Haiku Deck suggested a huge list of images related to the keyword “UVA,” and I typed “night” into the search box to get more specific images.

The best part, though, is how much fun it is create this kind of slideshow. As Katie put it, “I sat on my couch and watched TV as I made presentations. I really enjoyed the process; it was fun and it didn’t feel like work to me.” You can take my word for it: It’s far, far easier than competing in–or spectating at–an Ironman.

We’d love to see your Haiku Deck trip recap! Add a link in the comments below, or tweet it with the hashtag #HaikuDeck for a chance to be featured in our Gallery.

Art Museums and Creativity

Over the weekend we were inspired by Nan Braun, who took us on a virtual trip to MOMA with this striking and thought-provoking Haiku Deck.


Created with Haiku Deck, presentation software that’s simple, beautiful and fun.

She totally captures the flow of creative inspiration, when the experience of viewing art triggers connections and memories, and opens up new artistic possibilities. This is one of the reasons we talked about camping out in the Seattle Art Museum lobby for a week when we were building Haiku Deck. Although we never actually did that (well, not yet, anyway), we are reminded daily how being surrounded by creativity makes us feel more creative. As Kevin puts it, “When I’m putting a deck together and I’m scrolling through all these amazing photos, it inspires me to make my presentation even more amazing.”

What inspires your creativity? Leave us a comment and let us know.

Easy As Mom’s Brisket

When we set out to make Haiku Deck we had a few product goals. “Make it easy” topped the list, along with “deliver flawless beauty.” With these in hand, we sat down to establish benchmarks for measuring our success. During that meeting I joked that I would know we had achieved our goal of making Haiku Deck easy if my mom could create a deck without needing to call me for technical support. Don’t get me wrong- my mom is an intelligent, creative, and incredibly talented woman. She raised not one, but two “computer genius” sons (neither of us can write a line of code), she runs a medical office entirely by computer (1980’s era, no less), and she had the foresight to buy her sons an Apple II+ when all they wanted was an Atari. All this, and mom makes a brisket famous the world over.

Like lots of moms and dads out there, she didn’t grow up around computers and can’t always make sense of them. So we kept mom in mind when we were designing Haiku Deck.

When I told mom about our meeting and how we tried to build a product that she could enjoy using without a technical support call, she responded with the most delicous deck we’ve seen yet. When I asked her if we could share it on the blog she said, “Sure, just as long as you don’t call me for technical support when you’re making the brisket.”

Create a Visual Resume

Six seconds. That is, on average, how long you need to work on your abs. It is also how long recruiters spend scanning your resume before they decide to keep or toss it. (Read the cold, hard truth here.) It doesn’t seem fair when you’ve probably spent six hours or even six days or weeks crafting your masterpiece, but that’s the reality.

6 *SECOND* ABS Program
photo by seamus_walsh
 

We’ve spotted some helpful articles explaining how to optimize your resume for speed-of-light scanning, such as 10 Ways to Craft Your Resume for Ultra-Short Attention Spans, from Fast Company, and How to Make Your Resume Last Longer than 6 Seconds, from Time. And while we get the importance of maximizing white space and stripping out distracting details, we also believe there’s a time and a place for personality, creativity, and fun.

Our challenge: Try using Haiku Deck to create a visual resume. Sure, you’ll probably need a “real” one, too, but there might be times when a creative twist will help you stand out from the crowd. Here’s mine. And we’d love to see yours–you can post your links in the comments.

(By the way, we’re hiring! Send us your resume at jobs@haikudeck.com)

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