How to Build Thought Leadership

Haiku Deck Rock Star Series: Building Thought Leadership

We believe everybody has ideas and stories that are worth sharing — yes, you!

It might be social media tips, a unique approach to landing real estate listings, or thoughts about the future of education or ecommerce, but your unique expertise and insights can help others interested in your topic, and they can help you extend your personal brand as well through thought leadership.

At work we think and talk a lot about presentation technology and trends (naturally), but I don’t always take the time to zoom out and capture these thoughts.

When I noticed that one of the month’s showcase themes on SlideShare was “Future Of…,” it was pretty easy to put this together.

The Future of Presentations: Top Trends for Communicators – Created with Haiku Deck, presentation software that inspires

I uploaded my Haiku Deck to SlideShare (where it reached more than 10,000 people in a single weekend), shared it on all of my social networks, and added a link to my email signature. Sometimes I’m wowed by how quickly content like this can spread when you just put your ideas out there.

Sometimes I’m wowed by how quickly content like this can spread when you just put your ideas out there.

What kind of thought leadership content could you create? What have you learned or observed this year, or what trends do you see for next year? I’d love to see your thought leadership Haiku Decks out there, spreading ideas and inspiration.

What have you learned or observed this year, or what trends do you see for next year?

To make it easy, here’s an idea sharing template you can use as a visual model, plus my favorite “rock star” tips:

Idea Sharing Presentation Template – Created with Haiku Deck, presentation software that inspires

Rock Star Tips for Creating Thought Leadership Content

  • This is an ideal place to try out the new logo slide type — you can add your company logo or even a picture of yourself to connect your ideas to your identity.
  • For this kind of highly shareable content, you want to make sure your message is self-contained within your slides. It’s a perfect place to use the paragraph slide type to be sure each idea is expressed clearly and fully. (Remember that more and more presentation content is viewed on mobile devices, where Notes may not be visible.)
Building thought leadership: Sample paragraph slide type

Sample paragraph slide 

  • This doesn’t mean you should cram your slides full of text, however — you want to keep your ideas crisp, clear, and easy to scan.
  • You can set your deck privacy to “private” or “restricted” while you’re working on it, but don’t forget to change it to “public” to get your ideas out there!

Rock Star Tips for Promoting Your Thought Leadership Content

Building thought leadership: Optimizing your decks for Twitter

Tweets with images win!

 Your Turn

We’d love to see your thought leadership Haiku Decks! Please share links in the comments, or tweet them with the hashtag #hdgallery.

More in the Rock Star Series

How To Make Company Values Visible

How To Give a Killer Presentation

How To Promote Your Business or Service

Power Tips: Optimize Your Haiku Decks for SlideShare

Haiku Deck for SlideShare

Uploading your Haiku Decks to SlideShare is a breeze — and now you can create them right from SlideShare! Here are a few things to keep in mind to make your Haiku Decks look their best for SlideShare’s 70 million monthly visitors (wow!).

5 Power Tips

1. Include an attention-grabbing title slide.

Make your first slide the title slide — think of it like a headline. This is the first thing your audience will see, and you want to grab their attention.

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Click here to view the full deck on SlideShare

2. Sprinkle in keywords.

Haiku Decks on SlideShare can draw some serious traffic! Be sure to include your important keywords in your deck title and throughout your slide content.

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Click here to view the full deck on SlideShare

3. Break out the multiline slides.

SlideShare is a great place to make use of multiline slides, which give you a bit more room to flesh out an idea, showcase an inspiring quote, or capture a mission statement. (Keep in mind that currently Public Notes are not uploaded to SlideShare, so you want to make sure you’re capturing a complete thought on each slide.)

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Click here to view the full deck on SlideShare

4. Optimize your layouts.

Haiku Deck’s different text layouts allow you to customize the placement of your text. For Haiku Decks shared on SlideShare, we favor layouts that place your text toward the middle and top of your slides (this keeps the Creative Commons licensing information from overlapping with your slide text).

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Click to view the full deck on SlideShare

5. Include your contact information on the last slide.

When creating and publishing your Haiku Deck on SlideShare, the normal final slide with your contact information will not be displayed. So be sure to add a wrap-up slide with any contact information you’d like to share with your audience. (We actually like to do this for all of our Haiku Decks!)

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Click to view the full deck on SlideShare

Your Turn!

Now that you can easily create and share Haiku Decks from either site, there’s no reason not to set your story free! If you’ve shared a Haiku Deck on SlideShare, we’d love to see it — just leave us a comment below.

SlideShare and Haiku Deck Team Up for Presentation Creation and Sharing

Millions of Users Can Now Create Beautiful Visual Presentations Directly from SlideShare

Announcing Haiku Deck for SlideShare – Created with Haiku Deck, presentation software that inspires

Click to view a version of this announcement created with Haiku Deck for SlideShare

Seattle, WA — November 6, 2014 — Haiku Deck today announced that its popular presentation creation software will be integrated into, allowing SlideShare users to publish beautiful Haiku Decks quickly and easily to the platform’s 60 million global monthly visitors without leaving the site.

SlideShare, a LinkedIn company, is the world’s largest community for presentation discovery and sharing, and Haiku Deck has won a passionate global following for making it fast and simple to produce stunning slides. This new integration brings together the best of both worlds: Create standout slides quickly with Haiku Deck and publish directly to SlideShare. The streamlined login experience keeps the focus on creating outstanding presentation content.

“Our goal at Haiku Deck is to make it 10 times easier for professionals to create decks that are 10 times more effective, in 1/10th the time,” said Adam Tratt, co-founder and CEO of Haiku Deck. “We’re thrilled to help SlideShare users express their ideas and share their expertise through beautiful presentations.”

Haiku Deck for SlideShare makes powerful digital storytelling available to professionals from all disciplines. Presentations are no longer confined to a particular time and place — increasingly they are vehicles for circulating ideas, showcasing expertise, and building thought leadership. Haiku Deck’s streamlined design templates, high-impact visuals, and vast image library — with more than 40 million free, beautiful Creative Commons images — make it easy to communicate ideas powerfully, without design skills or a big budget. Plus, SlideShare’s avid, rapidly growing community makes presentation content instantly visible to the widest possible audience.

Haiku Deck for SlideShare extends and deepens the partnership announced in December 2012, when Haiku Deck added the ability to upload decks  to SlideShare. Since that time thousands of Haiku Decks have been uploaded to SlideShare, and many have been featured on the SlideShare home page.

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This Haiku Deck by content marketing agency XPLAIN has received more than 275,000 views on SlideShare.

Try Haiku Deck for SlideShare for free at

About Haiku Deck

Haiku Deck makes it simple and fun to create flawlessly beautiful presentations. Headquartered in Seattle’s Fremont neighborhood, Haiku Deck is a privately held company with the backing of prominent investors, including Trilogy Partnership, Madrona Venture Group, Founder’s Co-op, and Techstars. The Seattle-based startup was founded by Adam Tratt and Kevin Leneway. Haiku Deck has been embraced by creative communicators from a wide range of disciplines worldwide; for examples of how people are using Haiku Deck to pitch ideas, teach lessons, tell stories, and ignite movements, visit the Haiku Deck Featured and Popular Galleries, Blog, Facebook page, Twitter feed, and Pinterest boards. For additional information and company images, visit

Media Contact

Nicole Brunet


Presentation Inspiration: The Best Haiku Decks of 2012

As we wrap up 2012, we wanted to acknowledge the amazing enthusiasm, support, and creativity of our community. (Wow! Thank you!) The best part of our day is browsing all the newly published Haiku Decks, and we love every one in its own way. Here are a few standouts that particularly knocked our socks off. We could have picked dozens, or even hundreds, for your own presentation inspiration, but we’re keeping it to 12–one for each month in the year, one for each Top Pot doughnut in a dozen (a key component of our own creative fuel), one for each syllable in a haiku. We hope these Haiku Decks of the Year, hand-picked by our team, will inspire you as much as they’ve inspired us.

1. Hot Stuff! Most Viewed Haiku Deck

“Most People”

Presentation inspiration: "Most People" Haiku Deck embedded in Seth Godin's blog

Click to view on Seth Godin’s blog

We’re huge Seth Godin fans, and we were thrilled when he embedded a Haiku Deck to complement his awesome “Most People” post. “Most people don’t care enough to make a difference….Fortunately, you’re not most people, and neither are your best customers.” (Exactly!) Read the short, sweet, gemlike post and check out the most-viewed Haiku Deck of all time here.

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