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A Business Impact Case Study featuring Danielle Oteri

Creative Director, Feast on History
New York City

Inspiration for Small Business Owners

  • Create visual content to increase engagement on blogs and social media
  • Repurpose existing content like lists and blog posts
  • Share expertise to help promote your business or service

Content Marketing with Haiku Deck

Food writer and art historian Danielle Oteri has been busy creating mouthwatering Haiku Decks like these to promote her business through content marketing…..


10 Best Foods in Little Italy – Created with Haiku Deck, presentation software that inspires

…as well as for book proposals, article pitches, and teaching content marketing and social media skills.

Here’s her visual lesson in how to extend the value of your content, centered around a single (killer) photo of a cream puff!


How to Make Micro-content – Created with Haiku Deck, presentation software that inspires

Lovely Lists

Danielle discovered Haiku Deck through a Google search —  as she put it, “I loathe PowerPoint, so I was just looking for something different.”

“I loathe PowerPoint, so I was just looking for something different.”

When I spoke with her, she commented that she thinks of Haiku Deck as a classy way to generate Buzzfeed-type content — eye-catching lists with lots of images and minimal text. {Haiku Deck pairs perfectly with lists — we’ve collected some of our favorites on our Lists Pinterest board.}

Danielle loves that the content she creates with Haiku Deck is so easy to share on Twitter and Facebook, as well as SlideShare and LinkedIn, where she feels it works particularly well —  “I love to get my decks out there and see the view counts add up. It’s just another way of sharing my story and my content.”

“I love to get my decks out there and see the view counts add up.”

Pro Tips

Danielle has cooked up her own spin on collaboration — to work with a group on a Haiku Deck, she made a draft, sent the link around to her collaborators, and made real-time edits while talking through the content on a conference call. “It was easy for us to collaborate,” recounts Danielle. “I was able to do it all from my iPad.”

“I was able to do it all from my iPad.”

She also uses Adobe Illustrator to create her own custom images, such as this three-photo layout, which she then imports to Haiku Deck.

Screen Shot 2014-07-17 at 4.54.37 PM

Danielle recommends Haiku Deck for trainers, entrepreneurs, coaches, and businesses who need content but don’t have a lot of money to pay for it.

“Haiku Deck is perfect for trainers, entrepreneurs, coaches, and businesses who need content but don’t have a lot of money to pay for it.”

Extra Helping

Here’s a delectable Haiku Deck Danielle’s husband, Christian Galliani of wineforthe99.com, created to share his picks for inexpensive wine. Cheers!


Top Ten Santa Margherita Alternatives – Created with Haiku Deck, presentation software that inspires

2 Comments

  1. Wonderful post, Danielle’s Haiku Decks are fun and visually gorgeous plus they make me ravenously hungry. Haiku Deck is such an amazing tool for sharing your story in a fun, easy and very cost effective way. BIG fan…

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