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AuthorCatherine Carr

The New Corporate Template

Corporate Templates: The Good, the Bad, and the Ugly

To me, a corporate template is kind of like a pinstripe suit — professional and conservative, but (usually) not particularly exciting.

Most corporate templates are like a pinstripe suit: professional, but not exciting

Templates are like pinstripes: professional, but not particularly exciting

And let’s face it — the corporate template is as pervasive as bad PowerPoint in today’s business culture.

Nearly every company and brand has one, and in my role as Haiku Deck’s Chief Inspiration Officer, I’ve seen plenty of them — beautiful, bland, and downright hideous.

1672808-inline-prism006

This would fall into the latter category….

Now as a bona fide brand geek, I appreciate that there are plenty of great intentions behind most corporate templates — they keep brand expression consistent, they give presentations a cohesive, polished look, and (in most cases) they give presentation creators a leg up in terms of design, structure, and layout.

But I believe corporate templates also have a few drawbacks that are worth noting:

1. They take valuable space (and attention) away from the content being presented.

2. In the rush of presentation prep, slides from different templates are often combined into a single presentation, resulting in a mishmash instead of a polished whole.

3. Just like a presentation using endless header-and-bullet slides, corporate templates can set a tone of uniformity and, well, corporateness that subtly signals “This is going to be boring.” Especially in longer presentations, it gets monotonous.

Zooming out a bit, corporate templates do not exactly encourage creativity or inspiration on the part of the presenter, and I can’t help but feel that at some level they disrespect the intelligence of the audience. Putting a logo or a company name on every single slide seems to suggest that the audience is going to forget where they are, or who they’re talking to. It’s just overkill.

Putting a logo on every single slide seems to suggest that the audience is going to forget who they’re talking to.

Bottom line: It’s really only your company who cares about your company template.

A New Take on the Template

I love working with companies, large and small, to help them create beautifully branded Haiku Decks that loosen the tie, so to speak, on the typically stuffy corporate template.

Here’s one we created for our friends at OfficeNinjas:


The OfficeNinjas Story – Created with Haiku Deck, presentation software that inspires

Here’s another example of a Haiku Deck that’s branded with a lighter touch:


Ideas that Stick – Created with Haiku Deck, presentation software that inspires

7 Strategies for a More Creative Corporate Template

You might not be able to abandon your corporate template wholesale, but perhaps you can experiment a bit. Here are my top tips to help you try out this new approach.

1. Try putting your logo on the first and last slides, not on every slide. (Tip: The new Haiku Deck logo layout is ideal for this.)


Haiku Deck: Startup Story – Created with Haiku Deck, presentation software that inspires
The new Haiku Deck logo slide layout makes this a snap[/caption]

2. Include boilerplate or legalese on one slide, not every slide.

3. Include your hashtag or Twitter handle at the beginning of your presentation (or sprinkle throughout), not on every slide.


Visual Storytelling with Haiku Deck – Created with Haiku Deck, presentation software that inspires
Include your hashtag at the beginning of your presentation, not on every slide[/caption]

4. Include your contact info at the end of your presentation, not (you guessed it) on every slide.

New corporate template: Sample contact info slide

Sample contact info slide to close a presentation

5. Instead of repeating slide headings, try using solid-color, standalone slides to introduce new topics or sections. (Tip: In Haiku Deck, you can now create solid-color backgrounds to match your brand colors using the new color picker.)

New corporate template: Sample section break slide

Try a solid-color section break slide instead of repeating slide headers

6. Use creative imagery to evoke or illustrate your brand — you don’t have to resort to logos alone. You can include images of actual products, people, places, or symbolic objects that relate to your brand or company.

For example, when I give talks about Haiku Deck, I prefer to represent our brand with beautiful images of colorful origami instead of showing our logo over and over again.


10 Tips to Transform Your Presentations – Created with Haiku Deck, presentation software that inspires
Try using evocative imagery to express your brand in place of logos[/caption]

7. Experiment with choosing photographs and colorful backgrounds that showcase your brand colors in a more stimulating way.  If your company colors are, say, blue and green, try doing an image search for “blue green,” “blue green abstract,” or “blue green pattern.” (Tip: You can now match your brand’s colors exactly using custom color slide backgrounds.)

New Corporate Template: Using abstract colors

Try using abstract patterns in your brand colors for a creative twist

New corporate template: Using abstract patterns in brand colors

Your Turn

What ideas do you have for loosening the tie on the corporate template? We’d love to hear your thoughts and see your examples — feel free to share your creations at gallery@haikudeck.com.

More Helpful Resources

If you found this article helpful, you might enjoy these as well:

SlideShare and Haiku Deck Team Up for Presentation Creation and Sharing

Millions of Users Can Now Create Beautiful Visual Presentations Directly from SlideShare


Announcing Haiku Deck for SlideShare – Created with Haiku Deck, presentation software that inspires

Click to view a version of this announcement created with Haiku Deck for SlideShare

Seattle, WA — November 6, 2014 — Haiku Deck today announced that its popular presentation creation software will be integrated into SlideShare.net, allowing SlideShare users to publish beautiful Haiku Decks quickly and easily to the platform’s 60 million global monthly visitors without leaving the site.

SlideShare, a LinkedIn company, is the world’s largest community for presentation discovery and sharing, and Haiku Deck has won a passionate global following for making it fast and simple to produce stunning slides. This new integration brings together the best of both worlds: Create standout slides quickly with Haiku Deck and publish directly to SlideShare. The streamlined login experience keeps the focus on creating outstanding presentation content.

“Our goal at Haiku Deck is to make it 10 times easier for professionals to create decks that are 10 times more effective, in 1/10th the time,” said Adam Tratt, co-founder and CEO of Haiku Deck. “We’re thrilled to help SlideShare users express their ideas and share their expertise through beautiful presentations.”

Haiku Deck for SlideShare makes powerful digital storytelling available to professionals from all disciplines. Presentations are no longer confined to a particular time and place — increasingly they are vehicles for circulating ideas, showcasing expertise, and building thought leadership. Haiku Deck’s streamlined design templates, high-impact visuals, and vast image library — with more than 40 million free, beautiful Creative Commons images — make it easy to communicate ideas powerfully, without design skills or a big budget. Plus, SlideShare’s avid, rapidly growing community makes presentation content instantly visible to the widest possible audience.

Haiku Deck for SlideShare extends and deepens the partnership announced in December 2012, when Haiku Deck added the ability to upload decks  to SlideShare. Since that time thousands of Haiku Decks have been uploaded to SlideShare, and many have been featured on the SlideShare home page.

Screen Shot 2014-06-02 at 3.55.10 PM.png

This Haiku Deck by content marketing agency XPLAIN has received more than 275,000 views on SlideShare.

Try Haiku Deck for SlideShare for free at SlideShare.net/create.

About Haiku Deck

Haiku Deck makes it simple and fun to create flawlessly beautiful presentations. Headquartered in Seattle’s Fremont neighborhood, Haiku Deck is a privately held company with the backing of prominent investors, including Trilogy Partnership, Madrona Venture Group, Founder’s Co-op, and Techstars. The Seattle-based startup was founded by Adam Tratt and Kevin Leneway. Haiku Deck has been embraced by creative communicators from a wide range of disciplines worldwide; for examples of how people are using Haiku Deck to pitch ideas, teach lessons, tell stories, and ignite movements, visit the Haiku Deck Featured and Popular Galleries, Blog, Facebook page, Twitter feed, and Pinterest boards. For additional information and company images, visit www.haikudeck.com/newsroom.

Media Contact

Nicole Brunet

408-770-9380

media@haikudeck.com

Tasty Content Marketing

A Business Impact Case Study featuring Danielle Oteri

Creative Director, Feast on History
New York City

Inspiration for Small Business Owners

  • Create visual content to increase engagement on blogs and social media
  • Repurpose existing content like lists and blog posts
  • Share expertise to help promote your business or service

Content Marketing with Haiku Deck

Food writer and art historian Danielle Oteri has been busy creating mouthwatering Haiku Decks like these to promote her business through content marketing…..


10 Best Foods in Little Italy – Created with Haiku Deck, presentation software that inspires

…as well as for book proposals, article pitches, and teaching content marketing and social media skills.

Here’s her visual lesson in how to extend the value of your content, centered around a single (killer) photo of a cream puff!


How to Make Micro-content – Created with Haiku Deck, presentation software that inspires

Lovely Lists

Danielle discovered Haiku Deck through a Google search —  as she put it, “I loathe PowerPoint, so I was just looking for something different.”

“I loathe PowerPoint, so I was just looking for something different.”

When I spoke with her, she commented that she thinks of Haiku Deck as a classy way to generate Buzzfeed-type content — eye-catching lists with lots of images and minimal text. {Haiku Deck pairs perfectly with lists — we’ve collected some of our favorites on our Lists Pinterest board.}

Danielle loves that the content she creates with Haiku Deck is so easy to share on Twitter and Facebook, as well as SlideShare and LinkedIn, where she feels it works particularly well —  “I love to get my decks out there and see the view counts add up. It’s just another way of sharing my story and my content.”

“I love to get my decks out there and see the view counts add up.”

Pro Tips

Danielle has cooked up her own spin on collaboration — to work with a group on a Haiku Deck, she made a draft, sent the link around to her collaborators, and made real-time edits while talking through the content on a conference call. “It was easy for us to collaborate,” recounts Danielle. “I was able to do it all from my iPad.”

“I was able to do it all from my iPad.”

She also uses Adobe Illustrator to create her own custom images, such as this three-photo layout, which she then imports to Haiku Deck.

Screen Shot 2014-07-17 at 4.54.37 PM

Danielle recommends Haiku Deck for trainers, entrepreneurs, coaches, and businesses who need content but don’t have a lot of money to pay for it.

“Haiku Deck is perfect for trainers, entrepreneurs, coaches, and businesses who need content but don’t have a lot of money to pay for it.”

Extra Helping

Here’s a delectable Haiku Deck Danielle’s husband, Christian Galliani of wineforthe99.com, created to share his picks for inexpensive wine. Cheers!


Top Ten Santa Margherita Alternatives – Created with Haiku Deck, presentation software that inspires

Think Like a Red Bull Soapbox Racer for Epic Presentations

The world-famous Red Bull Soapbox Race is coming to our hometown this summer, and we have a shot at being one of 40 teams angling for glory. This got us to thinking: What can this crazy-creative, adrenaline-filled, crowd-pleasing event teach us about presentations?

We created this Haiku Deck to capture 6 quick tips for winning presentations, all illustrated with entertaining photographs of previous Red Bull Soapbox creations from our killer Creative Commons image search.

You can spin through it in less time than it’ll take us to (fingers crossed) steer our oversized origami crane down Yesler Way toward the finish line. If you like our tips, you can help us secure a spot in the lineup by tweeting the Haiku Deck, or posting your favorite slide to Instagram, using the hashtag #TeamHaikuDeck.

Think Like a Red Bull Soapbox Racer

As always, your support is the wind beneath our colorful paper wings!

P.S. If you’re really in the mood to send a little love to #TeamHaikuDeck — who is working really hard to make your presentations speedier to create and save across all your devices — you can also vote for us in the Tabby Awards Users’ Choice awards. (Just search for “Haiku Deck” on the page, then scroll down a bit to click the red bar that says Haiku Deck.)

A Field Guide to Haiku Deck’s Free Themes

Free Themes for Presentations

Haiku Deck themes keep your decks looking stylish and cohesive from beginning to end, with a professionally designed combination of font, image filter, and color palette for your charts and graphs. Haiku Deck’s twenty free themes are available in both the Haiku Deck iPad app, and the Haiku Deck Web App.

To find the themes, just look for the FONTS/THEMES button in the top center of the Haiku Deck editor.

change theme

click image to see a short video of the theme button

Twenty Free Themes

Five Seven Five

Your ideas unleashed

Floating on a summer breeze–

Set your story free.

Our default theme, available in both upper and lower case.

Haiku Deck Five Seven Five

See more example slides and decks on our Five Seven Five Theme Pinterest board.

Volterra

Zip around in style with this theme’s classic curves and clean lines. Optional image filter makes colors bright and warm, like a favorite Pucci scarf. For jaunty journals or the perfect panini recipe, live La Vita Bella with Volterra.

Available in both upper and lower case.

Haiku Deck Volterra Theme

See more examples on our Volterra Theme Pinterest board.

Picaresque

The stylish sepia wash captures the imagination and steals the scene like a charmingly roguish hero. Whether you’re building out the backstory, presenting a retrospective, or bringing a magical new idea to life, Picaresque is pitch perfect. Available in both upper  and lower case.

Haiku Deck Picaresque Theme

See more example slides and decks on our Picaresque Theme Pinterest board.

Origami

Every colorful crane starts with a simple square of paper. This crisp, lighthearted theme with optional shadow-border filter is ideal for illustrating a blog post, enlivening a meeting agenda, or sending a personal message that’s truly a work of art.

Available in both upper and lower case.

Haiku Deck Origami Theme

See more examples on our Origami Theme Pinterest board.

Cinematic

Walk your big idea down the red carpet with this sweeping theme. Whether you’re storyboarding a script, thanking your supporters, or projecting your grand vision, Cinematic is the star of the show. Optional filter teases out the greens for a cinematographer’s touch.

Available uppercase only.

Haiku Deck Cinematic Theme

See more examples on our Cinematic Theme Pinterest board.

Zissou

Chart your course and explore new depths of meaning with this boldly exquisite theme. Zissou is perfect for presenting a plan, telling a mesmerizing story, and sharing highlights from your adventures, undersea or otherwise.

Available in both upper and lower case.

Haiku Deck Zissou Theme

See more examples on our Zissou Theme Pinterest board.

Iditarod

Bold curves paired with flowing script make this bracing theme an all-season winner. Chill the image tones with optional muted filter. When you’re rallying your team or pitching for a place in the race, you’ll glide to a strong finish with Iditarod.

iditarod

See more example slides and decks in the Iditarod theme on our Iditarod Theme Pinterest board.

Foundry

Hardworking and tough, Foundry rolls up its sleeves to make your words pop more strongly. In this theme your words do the heavy lifting, while images fade to the background in a sturdy wash of color. Inspired by work shirts, tool sets, and hard hats, this theme says it’s ok to sweat over a great idea.

Available in upper case only.

Foundry

Visit our Foundry Theme Pinterest board to see more example slides and decks.

Nantucket

This fresh, bracing theme with an optional vintage fade filter will put the wind in your creative sails. When you’re summarizing a discussion or making a pitch, reel them in with Nantucket.

Available in upper case only.

Nantucket

See more examples on our Nantucket Theme Pinterest board.

Starship

When it’s time to plot your course to the future, this theme takes you there at warp speed. Starship engages everyone’s inner geek and puts bold mission statements (or ship’s logs, for that matter) in your command.

Available in both upper and lower case.

starship

Visit our Starship Theme Pinterest board to see more examples in this theme.

Underdog

Get the crowd chanting your name with this hard-working theme that’s overflowing with scrappy heart. If you’re proclaiming your manifesto or rallying a roomful, Underdog is in your corner. Optional black-and-white filter for maximum punch.

Available in both upper and lower case.

underdog

See more examples on our Underdog Theme Pinterest board.

Clean

Invigorate your ideas with this fresh, fluid theme that sweeps away the dusty cobwebs of dullness. Choose Clean to infuse your insights, innovations, and inspirations with sparkling vitality and clarity.

Available in both upper and lower case.

clean

See more examples on our Clean Theme Pinterest board.

Kalamazoo

When you need a no-nonsense, straight-shooting look with just the right mix of magic and mettle, this theme won’t let you down. For stand-out status reports or noteworthy lecture recaps, tell it how it is with Kalamazoo. Optional filter boosts the mood with bluish tones.

Available in both upper and lower case.

kalamazoo

Visit our Kalamazoo Theme Pinterest board to see more examples.

Tabletop

This theme, crisp and clean as a well-chilled pinot grigio, pairs perfectly with precise language and tasty images. When you’re serving up meeting notes, spicing up a list, or selling your daily special, choose Tabletop to set the table with style.

Available in upper case only.

Tabletop

See more examples on our Tabletop Theme Pinterest board.

Fedora

This timeless style with optional black-and-white filter makes every story look like a classic. Pull together a snappy top 10 list, a high-impact how-to lesson, or a heartfelt homage with Fedora.

Available in both upper and lower case.

fedora

Visit our Fedora Theme Pinterest board to see more examples.

Novella

This evocative theme with optional saturated filter is a colorful canvas for vivid verbs, punchy adjectives, and broad strokes. Set the stage, illustrate your brand values, and tell your stories like a literary legend with Novella.

Available in upper case only.

Novella

See more example slides and decks on our Novella Theme Pinterest board.

Lucha

Give the same-old the smackdown with this exuberant theme that’s more colorful than a Tijuana dive bar. Grab Lucha to give the play-by-play of a larger-than-life event or to craft a visual resume that showcases your singular style.

Lucha is available in upper and lower case.

lucha

Visit our Lucha Theme Pinterest board to see more examples.

Orwell

Champion your cause and exert mind control with this compelling theme. Wherever your vision falls on the dystopian-to-utopian scale, speak the truth and cultivate your own cult of personality with Orwell. Optional fade filter maximizes the mood.

Available in upper case only.

Orwell

To see more examples visit our Orwell Theme Pinterest board.

Strangelove

The premier loves surprises, and so does your audience. Stop worrying and learn to love fist-shaking speeches with this roundly retro theme (sepia filter optional). When you’re in the hot seat for think tank findings, conspiracy theories, or war room briefings, let Strangelove be your fail-safe.

Available in upper and lower case font.

strangelove

See more examples on our Strangelove Theme Pinterest board.

Illuminati

Originally a secret theme only available by knowing a code to enter in the app, Illuminati is now available on the web and the iPad app. Shed light on mysterious subjects with the optional vignette filter. Build intrigue with the strong, old-world serif font face. When you want to draw in a crowd or keep your audience awaiting each slide with bated breath, Illuminati is the theme for you.

Available in upper case only.

illuminati

See more examples on our Illuminati Theme Pinterest board.

More About Haiku Deck Themes

Which is your favorite of our free themes? We’d love to hear in the comments.

(*Updated December, 2014)

A Field Guide to Haiku Deck’s Premium Themes

We’ve made all of our themes free! Check out the details here.

10 Fantastic Photography Project Ideas

Smile…it’s National Photography Month!

Photography makes us smile all year round — but for the occasion, we’ve collected 10 fun photography project ideas for exploring, teaching, and celebrating photography with Haiku Deck.

1. Do a Photography Scavenger Hunt

Hunt for, and photograph, a list of geometric shapes, colors, numbers, or textures. Snap photographs of things that start with a certain letter or rhyme with a word. Use Haiku Deck to share your photos and compare your discoveries!


Created with Haiku Deck, the free presentation app

2. Illustrate a Process

Take photographs to capture and share how to make something, do something, or carry out an experiment, step by step. Here’s a Haiku Deck that demonstrates how to make ice cream in a plastic bag! Continue reading

Rethinking the Case Study Format

Irene Yam had an “aha” moment recently — case studies are the most important B2B marketing tool, yet in their traditional text-heavy format, it’s challenging to get them approved (let alone read). Why not make them visual?

The Visual Case Study Approach

Irene has been using Haiku Deck to transform the typical case study format, making her project write-ups more visual, more engaging, and ultimately more effective (examples below).

“Haiku Deck has really changed the way I think about engaging customers for case studies. Traditional case studies don’t really get read. Case studies are more like “proof” to show to potential customers.”

She has distilled her best tips into this awesome visual case study template — click to view Irene’s template with her step-by-step suggestions.

Template for a Visual Case Study Format
Irene’s Template for a Visual Case Study Format

Visual Case Study Examples

Why do visual case studies work? In Irene’s words,

“Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries — the sticky stuff.”

Another benefit is a streamlined approval process — she has found that with the visual case study format, the turnaround time for getting her case studies approved dropped from two months or more to under a week.

Here are a couple of Irene’s case studies in Haiku Deck format.

Visual Case Study Format Example: Southern Farm Bureau Casualty Insurance Company

SFBCIC Visual Case Study Example

Visual Case Study Format Example: City of Milpitas, California

City of Milpitas Visual Case Study Example

Irene has gotten positive feedback from her sales team as well because the new format makes the case studies easier to share.

Be sure to read her full write-up on LinkedIn, where she details strategies for structuring case studies and getting them turned around quickly.

The Case for Visual Case Studies

Visual case studies are an all-around win:

  • Faster approval time
  • More likely to be read and understood
  • Easier to share
  • Flexible, valuable brand asset
  • Make your work stand out

Share Your Story

Have a killer Haiku Deck visual case study? You can easily embed it in your LinkedIn profile to demonstrate your work in a standout way — and be sure to share it with us, too, at gallery@haikudeck.com.

 

 

 

3 Ways to Amplify Your Presentation’s Impact with Photographs

“Pics, or it didn’t happen.”

In our digital world we are increasingly immersed in photos, and we can’t get enough of them. Photo sharing is the most popular activity on Facebook and Google+, and an average of 350 million photos are added to Facebook and 60 million to Instagram each day. Through photographs we communicate our experiences and observations, capture treasured memories, and and evoke powerful emotions.

Of course, photos can mean business, too — many presentations incorporate photographs of some kind, though there’s an art to choosing and using them well.

Method 1: Deepen Meaning

The most satisfying presentations have a powerful central idea, and photographs can be an ideal way to bring that unifying theme to life visually, and vividly.

Thematic Imagery

For example, when we launched our Web App, the central idea was that we were bringing Haiku Deck to the cloud. In our Haiku Deck press release, I used images of clouds and water in various forms throughout to reinforce the message.

Amplifying your presentation with photographs: Cloud imagery Amplifying your presentation with photographs: Cloud imagery

Amplifying your presentation with photographs: Cloud imagery Amplifying your presentation with photographs: Cloud imagery

Contrasting Imagery


THE HAIKU DECK WAY – Created with Haiku Deck, presentation software that inspires
for a talk I gave on innovation, I used pairs of contrasting photos throughout to express visually how we break free from the confines of convention — for example, tiny, closed windows followed by open, colorful windows to illustrate different attitudes toward customer feedback.

Amplify your presentation's impact with photographs: closed, tiny windows to express a closed attitudeAmplify your presentation's impact with photographs: bright, colorful windows express an open attitude

Similarly, to illuminate our unique approach to brand ambassadors, I contrasted a photograph of uniform, monochrome lights with an artful image of one-of-a-kind lanterns.

Continue reading

A Year of Inspiration for Educators

As a special thank you for the amazing educators in our creative community, we’re making our premium iPad themes available for free, all week long.

And to help put those beautiful themes to good use, here is a full year of inspiration for using Haiku Deck — in the classroom and out — every month of the year.

Thank you for all you do, teachers! We are inspired by you.

May


Created with Haiku Deck, the free presentation app

June

  • Create “What We Learned” Haiku Decks to celebrate the year’s accomplishments Continue reading

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