Irene Yam had an “aha” moment recently — case studies are the most important B2B marketing tool, yet in their traditional text-heavy format, it’s challenging to get them approved (let alone read). Why not make them visual?
The Visual Case Study Approach
Irene has been using Haiku Deck to transform the typical case study format, making her project write-ups more visual, more engaging, and ultimately more effective (examples below).
“Haiku Deck has really changed the way I think about engaging customers for case studies. Traditional case studies don’t really get read. Case studies are more like “proof” to show to potential customers.”
She has distilled her best tips into this awesome visual case study template — click to view Irene’s template with her step-by-step suggestions.
Visual Case Study Examples
Why do visual case studies work? In Irene’s words,
“Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries — the sticky stuff.”
Another benefit is a streamlined approval process — she has found that with the visual case study format, the turnaround time for getting her case studies approved dropped from two months or more to under a week.
Here are a couple of Irene’s case studies in Haiku Deck format.
Irene has gotten positive feedback from her sales team as well because the new format makes the case studies easier to share.
Be sure to read her full write-up on LinkedIn, where she details strategies for structuring case studies and getting them turned around quickly.
The Case for Visual Case Studies
Visual case studies are an all-around win:
- Faster approval time
- More likely to be read and understood
- Easier to share
- Flexible, valuable brand asset
- Make your work stand out
Share Your Story
Have a killer Haiku Deck visual case study? You can easily embed it in your LinkedIn profile to demonstrate your work in a standout way — and be sure to share it with us, too, at firstname.lastname@example.org.