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How To Promote Your Business or Service

Haiku Deck Rock Star Series: Crafting the Perfect Pitch

More than two years ago, soon after we launched, this ingeniously simple and informative Haiku Deck caught my attention. “Startup Pitch Template” was created by Jeremy Caplan, Director of Education for the Tow-Knight Center for Entrepreneurial Journalism and an accomplished journalist himself.

How To Promote Your Business: Startup Pitch Template by Jeremy Caplan

Startup Pitch Template, by Jeremy Caplan

Startup Pitch Template has proven to be one of the most enduringly popular Haiku Decks of all time, continuing to draw significant organic traffic, thousands of views, and dozens of social shares each month, more than 2 years after its creation.

When you consider that in the context of Haiku Deck’s origin — a radical pivot, inspired by the pain of putting together a pitch deck for a completely different business idea  — it’s pretty clear that people are looking for a better way to pitch their business ideas.

Our co-founder and CEO Adam shared this backstory, and his best tips for a killer pitch, in this entertaining Haiku Deck:


Secrets Of A Killer Pitch #sicpitch #sic2013 – Created with Haiku Deck, presentation software that inspires

If your agenda is to promote or pitch, Haiku Deck is your secret weapon — especially with recent release of new features like logo slides and custom color backgrounds.

“If your agenda is to promote or pitch, Haiku Deck is your secret weapon.”

When I relaunched my consulting business recently, I didn’t have time to create a website or even business cards, but I definitely had time to make a Haiku Deck! It was a fun, flexible way to experiment with messaging and imagery. (Compare that to the expense of creating videos, which can be expensive and nearly impossible to update.)


Vitamin C Creative Overview – Created with Haiku Deck, presentation software that inspires

Rock Star Tips for Promoting Your Business

How to Promote Your Business: Sample logo slide

Sample logo slide

  • Use a paragraph slide to share a mini-manifesto highlighting what you believe and why, or to summarize your offering. Danielle Oteri does this beautifully in her Haiku Deck created to promote the Feast On Innovation (which sounds AMAZING, by the way).
How To Promote Your Business: Sample paragraph slide

Sample paragraph slide

How To Promote Your Business: Sample solid color slide

Sample solid-color slide

Your Turn

We’d love to see your killer pitches and promotional Haiku Decks! Please share links in the comments, or tweet them with the hashtag #hdgallery.

More in the Rock Star Series

How To Build Thought Leadership

How To Make Your Company Values Visible

How To Give a Killer Presentation

AccuWeather Tells Winning Weather Stories with Haiku Deck

Headquartered in State College, PA, AccuWeather provides worldwide weather forecasting services with superior accuracy, and they’re using Haiku Deck to help aid their efforts of spreading the news. Most recently, we had the opportunity to speak to their team about how they’re using Haiku Deck, and their predictions for using in the future.

Guest Q&A

Haiku Deck: Tell us a little bit about how your team is using Haiku Deck at AccuWeather.

AccuWeather: We first heard about Haiku Deck in a Poynter NewsU Webinar. Our team started experimenting with it afterward and we now build Haiku Decks on a regular basis for very visual stories. We believe that pictures help to tell the whole story of an event, so we like to provide our readers with compelling visual evidence in addition to our written news content.

“We believe that pictures help to tell the whole story of an event.”

We usually build Haiku Decks around major weather events, such as dangerous flooding, tornado outbreaks, heavy snowfalls, tropical storms and hurricanes. They’re also great for summary stories. Once per week, we use them for our weekly wrap-ups and frequently for end-of-season recaps.


Underwater Cyclone Destruction – Created with Haiku Deck, presentation software that inspires

Haiku Deck: What are your team’s favorite things about it?

AccuWeather: Haiku Deck is one of the best tools we’ve found to date that allows us to recreate weather events on a timeline. Our most recent deck was a weather recap of the summer of 2014. It’s now received nearly 160,000 views!


Summer of 2014 – Created with Haiku Deck, presentation software that inspires

(Here’s the blog post that goes along with the above Haiku Deck.)

We love that it allows us to create photo galleries to complement our editorial content. If we’re talking about a specific typhoon, we may build a deck encompassing the overall typhoon season. It becomes a second destination for people who are interested in knowing more after reading.

“It becomes a second destination for people who are interested in knowing more after reading.”

It also allows us to house all of our photos related to a story in one location, instead of embedding numerous images throughout and pushing our editorial content too far down the page.

Haiku Deck: Your decks have been very popular! Have you gotten good feedback from your audience? Do you have more planned?

AccuWeather: We think the feedback is in the page views! We’ve also seen a lot of engagement in stories that contain decks. We definitely believe that this tool adds something to our editorial content and plan to continue brainstorming new ways to use it!

We’ve seen a lot of engagement in stories that contain decks.

Check out some of their other stories here:

Haiku Deck: Do you use Haiku Deck for purposes other than for the AccuWeather blog?

AccuWeather: We’re experimenting with using it as an invite tool for our AccuWeather LIVE weekday noon shows and our Thursday extended editions.

Share Your Ideas

How do you use Haiku Deck? Share your experience and ideas with us in the comments below, or drop us a line at gallery@haikudeck.com — we’d love to hear about them!

Rethinking the Case Study Format

Irene Yam had an “aha” moment recently — case studies are the most important B2B marketing tool, yet in their traditional text-heavy format, it’s challenging to get them approved (let alone read). Why not make them visual?

The Visual Case Study Approach

Irene has been using Haiku Deck to transform the typical case study format, making her project write-ups more visual, more engaging, and ultimately more effective (examples below).

“Haiku Deck has really changed the way I think about engaging customers for case studies. Traditional case studies don’t really get read. Case studies are more like “proof” to show to potential customers.”

She has distilled her best tips into this awesome visual case study template — click to view Irene’s template with her step-by-step suggestions.

Template for a Visual Case Study Format
Irene’s Template for a Visual Case Study Format

Visual Case Study Examples

Why do visual case studies work? In Irene’s words,

“Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries — the sticky stuff.”

Another benefit is a streamlined approval process — she has found that with the visual case study format, the turnaround time for getting her case studies approved dropped from two months or more to under a week.

Here are a couple of Irene’s case studies in Haiku Deck format.

Visual Case Study Format Example: Southern Farm Bureau Casualty Insurance Company

SFBCIC Visual Case Study Example

Visual Case Study Format Example: City of Milpitas, California

City of Milpitas Visual Case Study Example

Irene has gotten positive feedback from her sales team as well because the new format makes the case studies easier to share.

Be sure to read her full write-up on LinkedIn, where she details strategies for structuring case studies and getting them turned around quickly.

The Case for Visual Case Studies

Visual case studies are an all-around win:

  • Faster approval time
  • More likely to be read and understood
  • Easier to share
  • Flexible, valuable brand asset
  • Make your work stand out

Share Your Story

Have a killer Haiku Deck visual case study? You can easily embed it in your LinkedIn profile to demonstrate your work in a standout way — and be sure to share it with us, too, at gallery@haikudeck.com.

 

 

 

12 Awesome Poetry Project Ideas for All Ages

Poetry Everywhere!

It’s National Poetry Month, the perfect time to fill the world with beautiful ideas and poetic power!

For a little inspiration, we’re showcasing twelve terrific poetry projects from our incredibly creative community of educators. You’ll find projects for first graders and high schoolers, and everything from sensory poems to color explorations to poems about polliwogs. (We also think any of these would be just as fun for adults to try — a little creative expression is always good for the soul!)

Educators, share your poetry project ideas here for a chance to win fun Haiku Deck prizes.

And if any of these ideas inspire you to create poetry-themed Haiku Decks (and we certainly hope they will), be sure to send us a link to gallery@haikudeck.com, or tweet them with the hashtag #poeticpower!

1. Illustrate Figurative Language

In San Antonio, Texas, Terri Eichholz uses Haiku Deck with her 4th graders to explore and illustrate figurative language:


Created with Haiku Deck, the free presentation app

Terri’s take: “In 5 minutes, I was able to show the students how to create a slide, add text, select an image, and share the product.  Once all of the products were in, we played a quick game to identify the type of figurative language as I showed each example on the big screen. While they were working with their partners, I heard one student say, “I love doing this!”

While they were working with their partners, I heard one student say, “I love doing this!”

“I love that they were engaged and learning, and all it cost me was about 10 minutes more than the previous times I’ve taught that lesson. Now, they have a new digital tool in their belt that they can choose from when they write their own examples of figurative language.”

Read more about Terri’s project (inspired by Natalie Babbitt’s “Tuck Everlasting”) and see examples of her students’ work on Engage Their Minds.

2. Create, Illustrate, and Share Original Poetry

Christy Novack and Julie Janc’s 3rd grade class at Roosevelt Elementary School used Haiku Deck and QR codes to spread poetry throughout their community.

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PowerPoint for iPad? Try the Haiku Deck Way

PowerPoint for iPad

There’s been a lot of talk in the news lately about the long-awaited arrival of PowerPoint for iPad, and as you might expect, we have a thought or two on the subject.

Should I Use PowerPoint for iPad?

It depends. We have long believed in the flexibility and power of the iPad as tool for content creation and productivity, not just content consumption. We love being able to work on a presentation whenever and wherever inspiration strikes, whether it’s at a coffee shop, on a plane, or curled up on the couch while half-watching House Hunters International. That’s why we started with Haiku Deck for iPad.

So we are all for creating and sharing presentations on an iPad, but we’ve also worked hard to make that experience uniquely tailored to the tablet — simple, fluid, and even fun. One key difference between Haiku Deck and PowerPoint is that we build the experience around images, not words.

We build the experience around images, not words.

We do this because we believe that people are tired of seeing presentation slides crammed with text (and, even worse, presenters who read that text word for word). Dave Paradi’s Annoying PowerPoint Survey provides more detail on this subject. Here’s our Haiku Deck version of the findings:

PowerPoint for iPad: Annoying PowerPoint Survey Results

Click to view the full Haiku Deck with Notes

Like many presentation design experts, we believe that images speak to our emotions and make what we have to say more engaging and memorable, and we’ve purposefully designed our Creative Commons image search to trigger creative flow.

Images speak to our emotions and make what we have to say more engaging and memorable.

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5 Tips for Powerful Professional Development with Haiku Deck

Note: We’re delighted to feature this guest post by the awesome Lisa Johnson, also known as TechChef4U, who generously offered to share how she’s been using Haiku Deck to create standout professional development resources. Hai-5 for sharing your ideas and insights, Lisa!

Powerful Professional Development with Haiku Deck

Professional Development Tips from TechChef4U

How do you serve up your professional development on a delectable platter that leaves a lasting and memorable impression?

As a CEO of a Techucation firm, and an educator that delivers professional development to other educators, this was on my mind as I started gathering materials and preparing to deliver multiple sessions and workshops at an upcoming regional technology conference.

Two of my sessions focused on highlighting a tool, and I wanted to create unique resources that would really help the attendees absorb the information quickly and give them everything they needed to implement the tools right away in their classrooms.

1. Make it Visual

When I’m focusing on a tool or app, I often provide a brief live demo, and then share best practices for using the tool. What better way to provide tips and best practices in a visual manner … than to create a Haiku Deck?!

What better way to provide tips and best practices in a visual manner … than to create a Haiku Deck?!

Here’s the Haiku Deck I created of 14+ Tips for PD that Works, featuring iTunes U:


14 Tips for Creating – Created with Haiku Deck, presentation software that inspires

And here’s one I put together to showcase Nearpod:


Nearpod in the Classroom: An Educator’s Toolkit – Created with Haiku Deck, presentation software that inspires

2. Use Notes to Extend Learning

Many Haiku Decks include beautiful images help the text resonate, but few take advantage of the Notes section to leave learners with additional, more thorough takeaways.

I wanted to really throw Haiku Deck into overdrive, so I used the Public Notes to offer learners additional support resources to expand and extend the initial ideas presented in the slides. (These Notes are not visible in the full-screen or embedded version of your deck, but are visible when you view a deck on the Haiku Deck website.)

Powerful Professional Development with Haiku Deck: Using notes to add context

Including a list in the Public Notes field

I found that including additional information, lists, and links in the Notes doesn’t take away from the simple and eye-catching design of Haiku Deck…it adds depth.

3. Make it Collaborative

Notes can include collaborative tools and links if you get creative with it. For example, I added a public Google Doc to the Notes of the “Nearpod in the Classroom” deck, so learners can share and expand their own knowledge on a topic and tool.

Powerful Professional Development with Haiku Deck: Adding a link to a Google Doc

Linking to a Google Doc from Public Notes

4. Model Best Practices

Too many times, I have witnessed students stoically reading a full paragraph of text on their PPT slide, and incorporating images with little or no citation and attribution.

We’ve already seen how Haiku Deck cures you of text-ridden slides — another bonus is that it includes citations for the Creative Commons images available through its image search.

Here’s a sample Haiku Deck PDF handout that shows how you can minimize the text on your slides, use the Notes to include supplemental info, AND include proper image attribution, all in one tidy package.

Powerful Professional Development with Haiku Deck: Sample PDF Handout

Sample Haiku Deck PDF handout page

5. Ask for Feedback

Haiku Deck doesn’t have to be one-way communication! Consider planting a Google Form within your deck to request and gather specific and targeted feedback on your topic, as I did in “14+ Tips For Creating PD That Works.”

Powerful Professional Development with Haiku Deck: Including a feedback form

Linking to a feedback form from Public Notes

Conclusion

By choosing Haiku Deck as my go-to for preparing concise, unique professional development resources for educators, I hope to not only inspire the design of future Haiku Decks, but to spread the word that Haiku Deck is a worthy opponent for death by PPT and sloppy citation in the classroom!

Have you used Haiku Deck for professional development? Please share your examples and tips in the comments!

 

Best Presentations of 2013: Decks of the Year

Our creative community continues to wow us with so many beautiful, inspiring Haiku Decks! Here’s a roundup of the year’s best presentations: our ten 2013 Decks of the Year winners. A big Hai-5 to all of the creative geniuses whose decks were selected as finalists and winners, and to everyone who cast their votes with likes, comments, and shares.

The Winners: Best Presentations of 2013

Pure Wow: “Ink: On Celebrating Our Stories,” by Paula Guinto

Paula Guinto’s visually stunning presentation, “Ink: On Celebrating Our Stories,” was the most ooh’d and ahh’d at deck, even before our Decks of the Year Awards began. Ms P, a middle school teacher and a gifted storyteller, recounts the story of her first tattooshares her first Instagram, and, through a powerful combination of beautiful, vivid words and images, urges us all to find our storybelieve in it, and honor it.


Ink: On Celebrating Our Stories 3.0 – Created with Haiku Deck, presentation software that inspires;

Most Inspiring Haiku Deck: “I’m Not Creative,” by Brandon George

Haiku Deck Guru Brandon George of Write the Good Fight, supercharged his deck with 14 creativity boosters that are “guaranteed ways to kick creative a@$,” from how to eat doubt for breakfast to mining for nuggets.

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Pure Wow Winner: Paula Guinto

#hdbestof2013

This week we’re announcing our #hdbestof2013 Decks of the Year winners! Thank you for all of your comments, votes, emails, and shares — and a special thank-you to the creators of these amazing and inspiring decks.

Pure Wow Winner: “Ink,” by Paula Guinto

This is one of those visually stunning decks that we all gathered around and ooh’d and aah’d over. Ms P, a middle school teacher a gifted storyteller, recounts the story of her first tattoo,shares her first Instagram, and, through a powerful combination of beautiful, vivid words and images, urges us all to find our storybelieve in it, and honor it. The huge number of votes and social shares Paula’s deck received during the contest is evidence that her story resonated with our community, as well.

Click to be wowed by Paula’s story, and be sure to check out the other “pure wow” finalists in this very difficult to judge category, who created truly awe-inspiring pieces on visual storytelling, the power of play, global travel, and the new mindset for education.


Ink: On Celebrating Our Stories 3.0 – Created with Haiku Deck, presentation software that inspires
“Ink,” by Paula Guinto[/caption]

Most Inspiring Haiku Deck: Creativity Boosters from Brandon George

#hdbestof2013

This week we’re announcing our #hdbestof2013 Decks of the Year winners! Thank you for all of your comments, votes, emails, and shares — and a special thank-you to the creators of these amazing and inspiring decks.

Most Inspiring Haiku Deck: “I’m Not Creative,” by Brandon George

With wit and style, Haiku Deck Guru Brandon George of Write the Good Fight spells out “14 guaranteed ways to kick creative a@$.” (Case in point: Find the time. You have 24 hours in each day. So did Picasso, Gandhi, and Einstein.) Props to Brandon for using Public Notes so effectively, rocking the chronically underused Strangelove theme, and mixing in some cool charts to drive his points home.

Click to learn how to eat doubt for breakfast and other creativity boosters, and definitely don’t miss the chance to be inspired by all five category finalists.


“I’m Not Creative” (Oh Yeah? Bull$#!%.) – Created with Haiku Deck, presentation software that inspires

P.S. If you’d like to share Brandon’s creativity boosters with a younger audience, he created a special G-rated alternate version here.

Best About Me Haiku Deck: “Sara Lingafelter in 12 Facts”

#hdbestof2013

This week we’re announcing our #hdbestof2013 Decks of the Year winners! Thank you for all of your comments, votes, emails, and shares — and a special thank-you to the creators of these amazing and inspiring decks.

Best “About Me” Haiku Deck: “Sara Lingafelter in 12 Facts”

Born at sea level and raised by hippies, digital strategist Sara Lingafelter charts her professional journey from the mountains of Nepal to the University of Washington with wit and flair. One of our favorite slides describes the difference between an extrovert and a “very social introvert.

Click to check out Sara’s cleverly told story, and be sure to check out all five finalists for even more “About Me” inspiration. (And why not create your own?)


Sara Lingafelter In Twelve Facts – Created with Haiku Deck, presentation software that inspires

 

 

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