As the age of digital storytelling opens up new possibilities for sharing content with the world, you may find yourself wondering how to promote your podcast. Research shows that people love images: they grab your attention, tug at your heart strings, and encourage interaction more quickly and easily than text can.
So, what’s a great way to promote your podcast by using beautiful images viewers will love?
Use Haiku Deck to Generate Buzz
Using Haiku Deck is an awesome way to make a delicious-looking appetizer for your podcast quickly and with little effort. Creating a full deck or a single slide intended to drive traffic to your podcast is a snap, and whatever you create can easily be shared to Facebook, Tweeted, pinned on Pinterest boards, etc.
Debra Trappen and Kelly Mitchell use Haiku Deck weekly to create single slides representing each new episode of their video conversations for BreveTV. The image is shared on Facebook and other social networks with information about the series, links to the videos and related resources, and discussion topics users can join in on.
The photos grab their followers’ attention, leading them to read the relevant text and learn how to check out each episode. The excitement generated by the eye-catching images and discussion topics encourages users to share with their social groups, effectively providing free advertising for the series.
Example: Tim Blankenship, Divorce661
Tim Blankenship of Divorce661 has an extensive series addressing all kinds of questions anyone might have while considering or going through a divorce. He uses Haiku Deck to generate title cards, text, and supporting information for his podcasts:
By using Haiku Deck, Tim has a fast and easy way to create clean, attractive content to balance out the video footage in his episodes. Like the BreveTV example above, the slides are an easy way to soak up attention on social media sites. They can also be used as highly-readable thumbnails for each video, as opposed to blurrier and less-informative video screenshots.
How to Promote Your Podcast with Haiku Deck
There are a few ways to approach using Haiku Deck to promote your podcast. Feel free to look over the following steps and mix and match them in whatever ways work for you!
Create a single-slide call to action
- Use the free Creative Commons image search tool to find a gorgeous background to represent this episode’s focus
- Use the header/subheader layout to pack a punch, sum it up, and keep your text to a minimum
- Include your podcast’s title, and any pertinent hashtags, in case viewers only read the slide (and skip any accompanying text)
Take advantage of SEO
- Give your deck a description and include pertinent keywords
- Set your deck privacy to public so that users can find it easily
- Include links to your episodes, website, etc. in the notes so your audience can get there easily
Make an episode summary
A lot of people appreciate a summary of each episode. You can create Haiku Decks that summarize the contents of each episode so that viewers know what to expect — sort of like the description for videos on Netflix. Use public notes to provide links to any resources that seem helpful: the websites of people you’re interviewing, the live stream for your upcoming episode, the product you’re reviewing, etc.
Choose how to link to your content
There are two ways to share what you create in Haiku Deck, and use it to generate traffic to your podcast: via its URL, or as a screenshot.
Link right to your deck:
- Just share the deck URL, or share right from within Haiku Deck
- You can supply additional links within your deck
- You can add supplemental information
- You can include more than one slide
- For more tips, check out our guide to optimizing the appearance of your Haiku Decks on social media
Share a screenshot of your slide:
- Save your slide as an image to share
- Great way to simply grab attention
- Add any supplemental information and links within the description accompanying your image
- Make sure to include a link to your deck if you used any free images, so as to follow the Creative Commons image license terms
Share, share, share!
Once you’ve got a great deck or slide representing your podcast, spread the word! Share to social media sites like Facebook, Twitter, Google+, and Pinterest. Find fun ways to encourage viewers to comment and share, such as including a discussion question for them to answer.
Once you’re ready to promote your podcast, blog, etc. using Haiku Deck, here are a few more articles that may prove useful:
- Optimizing SEO for your Haiku Decks
- Using the images found in Haiku Deck elsewhere
- Including a logo on your Haiku Deck slides
And of course, if there’s ever anything we can help you out with, drop us a line!