A few weeks ago, Adam kicked off the Geekwire Seattle Startup Day event with a talk on why storytelling is so essential for entrepreneurs. In his presentation he covers all of the essentials for startups wishing to make their story more compelling. Why is storytelling important? How do you craft your story? What are the critical elements of a great startup story? Learn more in the video below:

Here’s the Haiku Deck he created for the talk (nice use of the “Starship” theme, Captain Tratt):

Startup Storytelling for the Win – Created with Haiku Deck, presentation software that inspires;


At last count more than 7 million folks had watched the Simon Sinek “Start With Why” TED talk referenced by Adam, but it’s always worth watching again.

Here at HDHQ, we’re working on both our dream AND our plan. And if you’d like to know more about our “why,” we invite you to read this.

What’s your “why”? We’d love to hear about it in the comments.