How To Make Your Company Values Visible

Haiku Deck Rock Star Series: Showcasing Company Values and Culture

There’s nothing quite like the last few work days of the year — they’re a bit quieter yet also more festive, with heightened camaraderie and (if your office is anything like ours) heightened quantities of hot chocolate and peppermint bark. Creative fuel, we call it…

In my book, it’s an ideal time for reflecting on the year’s accomplishments and tackling important, yet often-delayed, projects like capturing company values and guiding principles. Here’s one I put together in well under an hour.

Haiku Deck Culture and Core Values – Created with Haiku Deck, presentation software that inspires

Here’s another nice example from Neal Kearney Realty:

Kearney Realty Co. – Created with Haiku Deck, presentation software that inspires

Making values visible — and visual — helps make them real, and also sets the tone beautifully for next year’s plans and goals.

After all, if your company values and mission/vision statements truly matter, they deserve to be showcased in a beautiful, inspiring format, not pinned forlornly to the wall above the copy machine or buried in an Intranet folder.

Making values visible — and visual — helps make them real, and also sets the tone beautifully for next year’s plans and goals.

To help you get to that satisfying “done” even faster, here’s a template you can use to showcase your company values in a beautiful, visual Haiku Deck.

Culture and Core Values Haiku Deck Presentation Template – Created with Haiku Deck, presentation software that inspires

Rock Star Tips for Making Company Values Visible

  • This is a great place to make use of the new logo slide type — try using it for the first and last slides of your Haiku Deck.
  • The paragraph slide type gives you a bit more text to work with for capturing a concise founding story, an inspiring quote from your founder, or a well-crafted mission statement. If you need more space, you can always add detail in the Notes field.
Rock Star Series: Making Company Values Visible with Haiku Deck

Sample paragraph slide

Your Turn

We’d love to see your company values in Haiku Deck form! Please share links in the comments, or tweet them with the hashtag #hdgallery.

More in the Rock Star Series

How To Build Thought Leadership

How To Give a Killer Presentation

How To Promote Your Business or Service

Showcase Your Brand Identity Beautifully with New Logo Slides and Custom Colors

As more and more Haiku Deck users work with the app for selling products or representing their company’s vision, the need for slides to showcase a company’s brand identity with logos and custom background colors has become a top request.

Beginning today, iPad users can update Haiku Deck to version 3.3, and web app users can sign in to, to give these awesome new features a try. Here’s how they work:

Creating a Logo Slide

Select the orange Text button on the left, then the Logo Slide type that now appears at the bottom of the “SELECT FORMAT” options.

haiku deck logo slide

Once you’ve selected the Logo Slide type, tap on the camera icon in the white circle on the slide to upload your image or logo. After importing your logo, enter your text and tap on the blue Image icon to search for a Creative Commons image, import your own photo, or use a solid color for your slide’s background.

Tip: For the best results, the optimal size for logo images in Haiku Deck is 600 x 600 pixels. If you find that the automatic zoom is cropping your image, we recommend resizing your image with free apps such as Canva to place your logo on a larger canvas, or PicMonkey’s collage feature to increase the amount of white space around your logo.

Selecting Custom Colors and Theme Colors

To select your background color, choose the blue background tab and then the solid color icon as shown below. Toggle “SOLID BACKGROUND” to ON. This gives you the ability to choose a preset background color or create a custom color to fit your brand exactly.

haiku deck solid colors

Custom Colors

When you tap on the eyedropper icon, you can customize the color of your slide background. Simply tap, or press, hold and move the small circle located on the color wheel to select a color. Pressing and holding the circle located on the square within the color wheel will adjust the color’s saturation and hue.

Tip: If you have the hex code for a color you’d like to use on your slide, tap on the hex code above the color wheel and type in the code.

haiku deck custom colors

Theme Colors and Haiku Deck Favorites

You’ll notice a few new options when you turn on solid background colors for a slide. Tapping on the color palette icon will provide you with a pre-selected group of colors specifically tailored to the current theme you have selected, as well as our Haiku Deck Favorites you’re already familiar with. Simply tap to select your desired color.

haiku deck color palette

Share Your Story

What’s the story behind your brand? Share your decks with us by dropping us a line at — we’d love to see what you create! And if you ever have any questions, our support team is always here to help!

Celebrating Seattle Startups!

We absolutely love being part of the vibrant, creative Seattle tech community — we had our roots in Startup Weekend and TechStars, set up our first office at Founders Co-op, and enjoy collaborating with fellow startups funded by Madrona Venture Group.

We run our business with tools and services from awesome Seattle companies like Design Commission, Moz, Tableau, Wheelhouse Search, and Apptentive.

We have been proud to sponsor local events such as Seattle CodeChix and the upcoming ARA Seattle Women in Tech Forum…we’ve given talks at Ignite, Seattle 2.0 Startup Day, and Seattle Interactive…we’ve partnered on creative collaborations and workshops with Edelman, Relaborate, and Payscale.

Just a year ago our fledgling team celebrated being named Geekwire App of the Year, an honor that really put some wind beneath our paper wings.

Celebrating Seattle Startups: Team Haiku Deck at Geekwire Awards

Marc, Kevin, Rick, Casey, Adam, Erin, Lisa, Luz, Adam, and Catherine celebrating Haiku Deck’s 2013 App of the Year win 

Now we’re incredibly honored to be nominated as a finalist for Startup of the Year in the Geekwire Awards, alongside four great Seattle startups we admire.

In gratitude for all the support and encouragement we’ve received from fellow the Seattle tech community, we’ve created Haiku Decks to showcase ALL of the innovative local entrepreneurs and startups who are also finalists in the Geekwire Awards. {Yes, we started dreaming in Haiku Deck themes, but it was worth it to recognize so much fantastic local talent.}

Vote for Your Favorite Seattle Startups and Entrepreneurs!

Here you can browse and vote, all in one place — and it’s fast and easy to vote, with no need to sign up. Just be sure to get your votes in before the polls close on April 27th!

Startup of the Year

Created with Haiku Deck, the free presentation app

Vote for Startup of the Year

CEO of the Year

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2013 Decks of the Year Finalists: Best Business Case Study


As the year draws to a close, we want to acknowledge and showcase the many amazing, inspiring decks that have been created by our community in 2013. We’ve selected ten categories, and each day beginning December 16th, we’ll reveal the five finalists in two of those categories.

Best Business Case Study

The second category showcases outstanding business case study examples — from entrepreneurial pitches to digital portfolios and inspiring content marketing.

1. Cat’s Print Shop, by Cat Barrett

Artist Cat Barrett illustrates her offerings, from wedding silhouette prints to pet silhouette cufflinks, in a lovely Haiku Deck catalog. Her artfully composed photographs, paired with the striking Tabletop theme, work together to showcase her artwork and packaging.

Click to view Cat’s unique digital portfolio (and order a silhouette if you feel inspired), and cast your vote for her work by sharing it with the hashtag #hdbestof2013!

Cat’s Print Shop – Created with Haiku Deck, presentation software that inspires

2. The No BS Guide to PR for Startups, by Matthew Krayton

According to Matthew Krayton of Publitics, “PR is the art & science of making people pay attention,” and he combines humor and practical tips in this catchy content marketing piece. Bonus points to Matthew for using Public Notes to add detail and context to his deck and for choosing the Foundry theme–one we don’t see nearly often enough–to create such a unique look.

Click to find out how to avoid “shiny object syndrome,” and cast your vote for the No BS Guide by sharing it with the hashtag #hdbestof2013!

The no BS Guide To PR For Startups – Created with Haiku Deck, presentation software that inspires

3. Why Coldwell Banker and the James Team? by John James

Colorado realtor and Haiku Deck Guru John James made last year’s Decks of the Year roundup with his winning listing presentation. This year he’s back with a sleek, stat-packed pitch for how the Coldwell Banker practice he runs with his wife spans global to local and offers award-winning service. We particularly love his use of stat charts and how he mixes Creative Commons photos and branded images with his own photographs for a personal touch.

Click to see how John and Di put your home in the best light, and cast your vote for the James Team by sharing it with the hashtag #hdbestof2013!

Why Coldwell Banker and The James Team? – Created with Haiku Deck, presentation software that inspires

 4. Bella Minds, by Shala Burroughs

Whether you’re rallying support for a cause or trying to close a big deal, every pitch benefits from bold vision, striking visuals, and a clear call to action. This case for making tech training available to women in rural areas is a standout example — and it helped Jenn Shaw and the Bella Minds team make their pilot program fundraising goal. (Bonus points for using lists so effectively, without cluttering up the beautiful slides.)

Click to see a 10-slide vision for bridging the digital divide, and cast your vote for Bella Minds by sharing it with the hashtag #hdbestof2013!

Bella Minds – Created with Haiku Deck, presentation software that inspires

5. Walk Score for Real Estate Professionals, by Josh Herst

Anyone who’s watched Simon Sinek’s legendary TED talk knows how important it is to start with the why when explaining your product or service. Josh Herst, CEO of Walk Score, does just that in this to-the-point Haiku Deck designed to promote his service with real estate professionals. You can’t help but be inspired to walk or bike to your favorite neighborhood spots!

Click to view how much larger a mortgage a family can afford with one less car, and cast your vote for Walkability by sharing it with the hashtag #hdbestof2013!

Walk Score For Real Estate Professionals – Created with Haiku Deck, presentation software that inspires

Cast Your Vote!

Don’t forget to help select the winner and bring more visibility to these outstanding business case studies by adding a comment below, sharing your favorite with the #hdbestof2013 hashtag, or dropping us a line at We’ll select one winner from each category to receive a special Haiku Deck prize (and, of course, creative bragging rights)!

Tips for Business Case Studies

Have an entrepreneurial idea, or a business to promote? Here are a few helpful resources.

How Entrepreneur Tze Chun Uses Haiku Deck to Tell Her Story

We’ve viewed thousands upon thousands of Haiku Decks these past few months and loved each one, but a particularly striking one by Uprise Art recently caught our eye. We reached out to founder and entrepreneur Tze Chun to hear how Haiku Deck has played a role in her startup’s success.

Q&A with Entrepreneur Tze Chun

Haiku Deck: How are you using Haiku Deck in your business?

Tze: Uprise Art is an art collectors club, and we regularly host art events for our members. Haiku Deck is a great way for us to showcase the exciting artwork in our online gallery and create simple and elegant slides. I speak about art entrepreneurship fairly often as well, and have used Haiku Deck for “Art Collection 101” talks and presentations on Uprise Art.

Haiku Deck: What inspired you to start using it?

Tze: My boyfriend sent me your teaser video after seeing me struggle with slow programs on my laptop computer. Now, I use my iPad and create my Haiku Decks on the go. Literally, sometimes on the NYC subway.

Haiku Deck: How has it changed your experience of creating and sharing presentations?

Tze: As an entrepreneur, I’m constantly short on time. Unfortunately, I’m also a perfectionist. Haiku Deck enables me to make dynamic, clear, and properly aligned presentations efficiently. It’s also great to one-touch share the deck and know that I can always access it in the cloud when I arrive at my destination or conference.

Haiku Deck: What kind of response are you getting?

Tze: People think we have an in-house designer!

Haiku Deck: What’s on your Haiku Deck wish list?

Tze: Bullet points  — I love the simplicity and appreciate that there are only a few text options; however, in some cases I’d like to have the option to present a short list. (Note: Tze’s wish came true in Haiku Deck 2.0! Read more about lists the Haiku Deck way here.)

Here is the Haiku Deck that Tze used to (successfully) pitch her business for the highly competitive InSITE  fall mentorship program:

INSITE – Created with Haiku Deck, presentation software that inspires

Uprise Art has been featured in Huffington Post and recently won a Start Small, Go Big award from Daily Candy.

Congratulations Tze, and keep those artistic Haiku Decks coming!

More Inspiration for Entrepreneurs

For more inspiration, check out our Business Case Studies and Templates Pinterest boards.

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